
Executive - Public Relations
4 weeks ago
Key Skills: Public Relation, Media, Campaigns, Strategy, Creating
Roles and Responsibilities:
- Conduct media research and map relevant journalists and publications.
- Build and maintain strong relationships with journalists, influencers, and key media contacts.
- Proactively secure media placements and positive coverage across targeted outlets.
- Draft and edit press releases, media notes, pitches, and thought leadership content.
- Monitor news trends and identify timely PR opportunities.
- Develop PR strategies aligned with business and branding objectives.
- Plan and execute PR campaigns, including events, interviews, and media briefings.
- Manage end-to-end communication support for media interactions and press events.
- Track and analyze media coverage and PR effectiveness.
- Prepare performance reports and dashboards with actionable insights.
Skills Required:
- Strong experience in Public Relations and Media Relations
- Excellent communication and interpersonal skills
- Proficiency in writing press content and campaign collateral
- Ability to work with journalists and influence media coverage
- Experience in campaign planning and strategy
- Ability to create dashboards and performance reports
- Familiarity with PR analytics tools
Education: Bachelor's degree in Public Relations, Communications, Journalism, English (Hons), or a related discipline.
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