Marketing Database Lead

2 months ago

bangalore, India Scrut Automation Full time

Job Role: Marketing Database Lead 


About the Job,

Your primary responsibility will be to manage, maintain, grow, and regularly update our contact database. You will use the collected data to conduct market and customer segmentation and run data analysis to optimize various campaigns and initiatives that are driven by the Marketing and Sales teams. The ideal candidate for this position is analytical, detail-oriented, and knowledgeable about digital marketing best practices.


Responsibilities

  • Own, review, and audit the marketing database and ensure accuracy as well as a smooth transition of data from various platforms

  • Consistently improve the quality of data through the removal of irrelevant data and appending new good quality data to existing contacts

  • Identify and manage new data channels that ensure our demand generation and sales teams have the highest quality and fastest intelligence in the industry

  • Establish and monitor KPIs to measure the quality of data, and efficiency of various campaigns, and create analyses and reports for the leadership

  • Lead the marketing database function and manage a team of junior lead development specialists.

  • Manage delegation of database requests, bring about automation in processes 


Requirements

  • 2-4 years of experience in Database Marketing or an associated field

  • Bachelor’s degree in Marketing, Computer science, Database Management, or a similar field

  • Extensive experience of database management activities such as mining, enriching, scraping, etc.

  • Knowledge of database tools such as zoominfo, lusha, zerobounce, etc. 

  • Good to have proficiency with analytical tools and CRM tools (e.g., Hubspot)

  • Analytical and problem-solving mindset, with strong attention to detail

  • Exceptional organizational and prioritization skills and the ability to handle multiple projects simultaneously

  • Good interpersonal and communication skills


About Us,

Scrut Automation is an information security and compliance monitoring platform, aimed at helping small and medium cloud-native enterprises develop and maintain a robust security posture, and comply with various infosec standards such as SOC 2, ISO 27001, GDPR, and the like with ease. With the help of the Scrut platform, customers reduce their manual effort for security and compliance tasks by 70%, and build real-time visibility of their security posture.


Founded by IIT/ISB/McKinsey alumni, the founding team has over 15 years of combined Infosec experience. Scrut is built out of India for the world, with customers across India, APAC, North America, Europe and the Middle East. Scrut is backed by Lightspeed Ventures, MassMutual Ventures and Endiya Partners, along with prominent angels from the global SaaS community.


Why should this job excite you?

  • Opportunity to make an early impact on one of the most promising,high-growth SaaS startups in India

  • A flat-hierarchical, performance-driven culture 

  • Rapid growth and learning opportunity

  • Comprehensive medical insurance coverage

  • A high-performing action-oriented team

  • Immense exposure to the founders and the leadership

  • Opportunity to shape the future of the B2B SaaS team with YOUR innovative ideas

  • The competitive compensation package, benefits, and employee-friendly work culture


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