GIVA | Associate Product Manager

4 weeks ago

Delhi, India GIVA Full time
GIVA - Associate Product Manager (Growth)Experience

-

Freshers or Less than 1 Year experienced from Tier 1 or 2 college(BE/B.tech) (Don't apply if your experience is more)Location - BangaloreLooking For candidates only from Tier 1 or Tier 2 colleges(Don't apply if not)

Summary:

We are seeking a highly motivated and results-driven Associate Product Manager to join ourdynamic brand. As an associate product manager, you will play a pivotal role in driving thesuccess of our customer facing products and ensuring their optimal performance in themarket. You will be responsible for developing and executing effective marketing strategiesthat enhance product awareness, drive customer acquisition, improve conversions andmaximise revenue growth.

Responsibilities:

Performance Analysis:

Analyze marketing campaign performance, website/apptraffic (DAU/MAU), and sales data to measure the effectiveness of marketinginitiatives.

Use data-driven insights to optimize and improve overall conversionrates.

Product Lifecycle Management:

Develop strategies for product upselling,cross-selling, and lifecycle management to maximize customer lifetime value.

User Experience Optimization:

Collaborate with UI/UX designers to enhance thecustomer experience on the website/app, ensuring a smooth and seamless journeyfrom product discovery to checkout.

Industry Trends and Best Practices:

Stay updated on ecommerce industry trends,best practices, and emerging technologies to continuously improve the brand'sproduct marketing efforts.

Product Launch Management:

Lead and execute successful product launches, fromplanning to execution. Collaborate with cross-functional teams, including productdevelopment, design, and marketing, to ensure seamless and impactful launches.

Product Strategy and Positioning:

Develop a comprehensive product marketingstrategy aligned with the brand's vision and business objectives. Define and articulateunique selling propositions, product positioning, and target customer segments.

Qualifications:

● Bachelor's degree in Engineering● Less than 1 year of experience in analytical or product roles●

Strong analytical skills with the ability to interpret data and make data-drivendecisions.● Drive to hustle and experiment consistently.● In-depth knowledge of ecommerce trends, consumer behaviour, and digital marketingstrategies.● Demonstrated ability to lead cross-functional teams and drive projects to successfulcompletion.● Proficient in using marketing tools, analytics platforms, and ecommerce platforms.● Knowledge of tools like

Figma ,

GA4 ,

Moengage

is a plus● Results-oriented, creative, and adaptable to a fast-paced and rapidly changingenvironment.

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