Assistant Professor

5 days ago

Dehra Dūn, Uttarakhand, India DBS Global University Full time

About Us

DBS Global University is a premier institution dedicated to nurturing future-ready professionals through academic excellence, innovation, and industry integration. With a focus on holistic learning, we combine theoretical knowledge with practical applications to prepare students for dynamic careers in marketing, branding, and advertising.

We are seeking a passionate and innovative faculty member in Advertising & Branding who can inspire students, foster creativity, and bring industry-relevant insights to the classroom.

Key Responsibilities

Teaching & Curriculum Development

  • Deliver impactful lectures and workshops on:
  • Branding Strategies & Story Boarding
  • Advertising Concepts & Campaign Management
  • Integrated Marketing Communications (IMC)
  • Ideation & Creative Concept Development
  • Digital Marketing & Content Creation
  • Project Management in Advertising & Branding
  • Develop and update curriculum aligned with emerging industry trends and tools.
  • Design experiential learning modules, case studies, and live projects to enhance student engagement.

Research & Knowledge Contribution

  • Conduct academic and applied research in branding, storytelling & story boarding, and innovative advertising.
  • Publish research papers in reputed journals and contribute to academic excellence.
  • Guide students in research projects, dissertations, and case competitions.

Industry Integration & Mentorship

  • Collaborate with leading advertising agencies, branding firms, and corporates to bring real-world exposure to students.
  • Facilitate live industry projects, internships, and brand-building exercises .
  • Mentor students in developing creative portfolios, campaign strategies, and innovative branding solutions.

Institutional Contribution

  • Support departmental and institutional initiatives to strengthen academic programs.
  • Participate in faculty development programs, workshops, and conferences.
  • Serve on academic committees and contribute to university-wide projects.

Qualifications & Experience

  • Educational Qualification:
  • Ph.D. or Master's degree in Advertising, Branding, Marketing, or related discipline from a reputed institution.
  • Experience:
  • Minimum 5–10 years of academic and/or industry experience in branding, advertising, storytelling, and marketing communications.
  • Exposure to story boarding, project management, ideation frameworks, and creative content strategy is highly desirable.
  • Prior teaching experience at reputed universities or B-schools preferred.
  • Skills & Competencies:
  • Expertise in storytelling /story boarding techniques , brand narratives, and consumer engagement.
  • Strong ideation, problem-solving, and creative-thinking skills.
  • Proficiency in digital marketing tools, content strategy, and campaign analytics .
  • Excellent communication, presentation, and mentoring abilities.

Why Join Us

  • Shape the future of advertising and branding leaders through innovative pedagogy.
  • Opportunity to collaborate with top industry experts and thought leaders.
  • Access to world-class infrastructure and research opportunities.
  • Attractive compensation package and growth prospects aligned with university norms.

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