SEO Specialist

About VGL Group Vaibhav Global Limited (VGL) is a leading electronic retailer of jewelry and lifestyle products . In FY -24, VGL reported a turnover of ~$ million and employs 4,+ people globally , with 3,+ based in Jaipur, India. Multi-Channel Presence VGL reaches a broad audience through its TV, e-commerce, and digital retail platforms : Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence. TJC, UK – Reaches 27M+ homes through TV and digital platforms. Shop LC Germany – Broadcasts to 40M+ homes , expanding VGL’s European market presence. Ideal World (UK) – Acquired in , a leading UK teleshopping & digital sales platform . Mindful Souls – Acquired in , a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products. Social Impact & ESG Initiatives Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK. Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities. Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives . IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit. Assigned a ‘Combined ESG Rating 72 (Strong)’  from ICRA ESG Ratings Limited Talent & Culture Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture , enabling small, agile teams to drive innovation and ownership. Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence . GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China. Recognition & Achievements Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones . Operational Excellence – A strong track record in value-driven retail and customer-centric growth . Overview: We are looking for a highly skilled and experienced Ecommerce SEO Specialist to join our team and drive organic traffic, improve search engine rankings, and optimise our ecommerce website ShopLC.com. The ideal candidate will have a deep understanding of ecommerce platforms, technical SEO principles, on-page optimisation, website architecture, site speed optimisation, structured data, XML sitemaps, mobile optimisation, link building & analytics. You will collaborate with cross-functional teams to implement SEO best practices and ensure the strong organic presence of ShopLC across all the major search engines in the US. You will have a pivotal role in one of the business’ most exciting and fast-growing departments, assisting a digital transformation that will has the potential for a profound effect on the entire business. Role and responsibilities: · Conduct comprehensive technical SEO audits to identify and resolve website issues affecting search engine visibility, crawlability, and user experience. · Develop and execute comprehensive on-page and off-page SEO strategies for e-commerce, including optimizing category pages, improving internal linking, and building relevant external backlinks. · Implement and optimise XML sitemaps, robots.txt files, and canonical tags to guide search engine crawlers and manage duplicate content issues. · Identify and fix website errors, broken links, and pages to improve user experience and search engine performance. · Conduct keyword research and analysis specific to e-commerce products to identify high-value keywords and phrases. · Optimize product pages for search engines, including meta tags, product descriptions, titles, and URLs, to improve organic search rankings and click-through rates. · Implement and optimise structured data markup (schema.org) to enhance search engine visibility and improve rich snippets in search results. · Ensure mobile-friendliness and responsiveness of the website. · Monitor website performance using SEO tools and platforms (e.g., Google Analytics, Google Search Console) and provide actionable insights and recommendations. · Track, analyse, and report on key technical SEO metrics, such as website speed, crawl errors, indexation status, and mobile usability. · Conduct keyword research and analysis to uncover SEO opportunities and improve website relevancy. · Stay informed about emerging technologies and trends that may impact technical SEO, such as voice search and mobile-first indexing. · Stay updated with the latest SEO trends, industry developments, and search engine algorithm updates. Core skills will include: · Constantly reviewing success and look for improvements. · A great problem-solving mentality that’s able to overcome obstacles and find solutions. · An ambitious, energetic self-starter. · Up for a challenge and ready to deal with the fast-paced, ever-changing nature of an Ecommerce business. · Takes responsibility and initiative for actions, projects and people. Qualifications and Experience: · Bachelor's degree in marketing, computer science, or a related field. · Minimum of 5 years of experience as a SEO Expert, with a proven track record of optimising websites for search engine performance. · Ecommerce Exposure is must. · Extensive experience with technical website optimisation techniques, including website structure, internal linking, XML sitemaps, robots.txt, and canonical tags. · Proficiency in using SEO tools and platforms, such as GA4, Google Search Console, Screaming Frog, SEMRUSH and other website auditing tools. · Strong knowledge of SEO best practices, search engine algorithms, and ranking factors. · Expertise in website speed optimisation techniques, performance analysis tools. · Solid understanding of HTML, CSS, and JavaScript as they relate to technical SEO. · Proficiency in mobile optimisation best practices and mobile-friendly website design. · Familiarity with structured data markup (schema.org) and its implementation for enhanced search results. · Up-to-date with the latest SEO trends, industry developments, and search engine algorithm updates. · Excellent analytical skills with the ability to interpret data and make data-driven decisions. · Strong communication and collaboration skills to work effectively with cross-functional teams.