Branch Head

3 weeks ago


Delhi, India Corphive Full time
Drive implementation of the overall Bank strategy at branch level (asset and liability, marketing, sales, operations) in consultation with the Cluster HeadDevelop and implement branch specific marketing & communication strategies to build Bank brand and to achieve branch targetsOwner of Branch P&L, Cascade the branch scorecard to branch and sales employees to achievement of targetsDevelop and ensure adherence to the operating budget for the branch in line with the corporate and regional budgetGenerate sales through assets, liability and other banking products as well as TPPMonitor on a regular basis the actual achievement of sales targets vis-à-vis plans for the branch; take necessary action to minimize deviations, if anyBuild and manage effective customer relationship with key customers tagged to him/her; enable superior customer service to them; Advise them on making robust investment and financial decisionsReduce customer dormancy and customer attritionEnsure branch target achievement through effective upselling and cross sellingDevelop the business prospects in the branch vicinity by scouting for avenues to expand overall branch book, both assets & liability portfolio qualitatively & quantitativelyEnsure effective execution of marketing campaigns and conversion of customer referralsDrive Business growth through prospective high net worth individuals, along with Relationship managers to maintain positive relationshipsAddress customer queries and grievances escalated by the branch personnel in a timely mannerEnsure Lead sharing with respective Business like for Assets etc.Manage public relations and liaison with local government authorities / RBI/ other banks for day to day branch operations and reportingSupport the internal and external audit team in carrying out the periodic branch audit; Formulate action plans to address the deviations found in audit.Provide guidance to branch personnel on effective customer relationship management, sales, customer service and compliance to ensure achievement of individual targets.Take overall responsibility for identification of training needs and completion of mandatory certifications for branch personnel.Drive a performance driven culture in the team by timely monitoring, review of performance parameters and feedback to the team members.


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