Salesforce Interaction Studio Developer

4 weeks ago

Bengaluru, India Obrimo Technologies (Formerly known as Salecino) Full time
Job Title: Salesforce Interaction Studio Specialist

Job Summary:

We are seeking a Salesforce Interaction Studio Specialist to join our team and help us leverage the capabilities of Salesforce Interaction Studio to enhance customer engagement and deliver personalized experiences. The ideal candidate will have a deep understanding of Salesforce Interaction Studio, marketing automation, and customer journey mapping.

Key Responsibilities:

Manage Salesforce Interaction Studio:

Configure and maintain Salesforce Interaction Studio to support business needs and optimize customer interactions.Customer Journey Mapping:

Design and implement customer journey maps to enhance user experience and engagement.Integration:

Work closely with IT and other teams to integrate Salesforce Interaction Studio with other Salesforce products and third-party systems.Data Management:

Ensure data integrity and consistency within Salesforce Interaction Studio, implementing best practices for data hygiene and governance.Campaign Management:

Develop, execute, and analyze targeted marketing campaigns using Salesforce Interaction Studio, ensuring alignment with overall marketing strategy.Analytics and Reporting:

Monitor and analyze performance metrics of campaigns and customer journeys, providing actionable insights to improve engagement and conversion rates.Training and Support:

Provide training and support to internal teams on the use of Salesforce Interaction Studio and its capabilities.Continuous Improvement:

Stay up-to-date with the latest features and capabilities of Salesforce Interaction Studio, recommending and implementing enhancements as appropriate.

Qualifications:

Education:

Bachelor’s degree in Marketing, Business, Information Technology, or a related field.Experience:

Minimum of 8 years of experience working with Salesforce Interaction Studio or similar customer engagement platforms.Technical Skills:

Proficiency in Salesforce Interaction Studio configuration, customer journey mapping, data management, and campaign management.Certifications:

Salesforce certifications related to Interaction Studio, Marketing Cloud, or other relevant areas are preferred.Analytical Skills:

Strong analytical and problem-solving skills, with the ability to interpret complex data and generate actionable insights.Communication Skills:

Excellent verbal and written communication skills, with the ability to effectively collaborate with cross-functional teams.Project Management:

Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.Customer-Centric Mindset:

A deep understanding of customer experience and a passion for creating personalized and engaging customer journeys.

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