Marketing Automation Email Specialist
3 weeks ago
Overview
A.J. Gallagher is in need of an experienced Marketing Automation Email Specialist to support the build and pre-deployment of marketing communications. Responsibilities Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform Ensure responsive/mobile email, landing page and form designs meet Gallagher brand standards as well as being cross-browser and cross-device compatible Build and execute test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities Support the execution of marketing campaigns - activities include but not limited to, campaign flow builds, email creation, outbound landing page creation, form creation, media placement tracking, etc. Support the execution of automated lead generation programs Understand lead scoring and nurturing programs as it pertains to execution of email and marketing automation campaigns Report on critical email and marketing automation campaign metrics Serve as a Subject Matter Expert on marketing automation best practices including campaign executive, email and landing page creation, email deliverability and data integrity Keep up-to-date on email and marketing automation best practices with regard to marketing automation capabilities, testing and projected results. Understand and follow email and marketing automation processes including workflow documentation and QA testing Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed Marketing Automation Platform expert Qualifications 2+ years digital marketing experience with experience working on a marketing automation platform such as Marketo, Eloqua, HubSpot or Salesforce Marketing Cloud/Pardot Advanced HTML/CSS knowledge and Intermediate to Advanced skills in building responsive emails and landing pages Previous familiarity/direct experience using a CRM system (e.g. Salesforce) Bachelor’s Degree required or equivalent combination of experience and education Must be able to demonstrate a high level of marketing automation and CRM experience Well-rounded marketing technologist familiar with B2B lead generation (inbound/outbound marketing, demand generation, etc.) Excellent communication skills: written, verbal, presentation Proven ability to work in a collaborative environment as well as being a motivated, self-starter Candidate must thrive in a fast paced, iterative, deadline driven environment
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