Executive - Copywriter and content

2 weeks ago

Saket, India Grapes Worldwide Full time

About us

Grapes, India’s leading Integrated communications agency nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions – Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn customers into evangelists

Powered with deep Technical Knowledge – combined with extensive experience in Digital marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one, of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do Agile minds are at our core with a continuous endeavor to invest in talent.

Responsibilities:

  • Strategic Content Development: Lead the creation of engaging and persuasive copy for a variety of platforms, including digital, social media, print, and more.
  • Campaign Conceptualisation: Collaborate with cross-functional teams to brainstorm, develop, and execute innovative campaign ideas that align with client goals and brand identity.
  • Quality Assurance: Ensure the highest standards of copy quality, consistency, and accuracy across all channels.
  • Mentorship: Guide and mentor junior writers, providing constructive feedback and fostering a collaborative and creative environment.
  • Create scripts, and storyboards, Write post copies to ensure a clear vision for each Reels video, including dialogue, captions, and visual elements.
  • Execute video shoots, including filming, editing, and post-production work, while ensuring high-quality output that meets platform-specific requirements.
  • Trend Analysis: Stay abreast of industry trends, competitive landscape, and emerging technologies to keep our content fresh and relevant.
  • Client Collaboration: Work closely with clients to understand their needs, present ideas, and refine copy based on feedback.

Requirements:

  • Exceptional writing and editing skills with a keen eye for detail.
  • Proven ability to develop compelling narratives and impactful messaging.
  • Strong conceptual thinking and the ability to generate innovative ideas.
  • Bachelor's degree in communications, English, journalism, marketing, or a related field.
  • 1 to 3 years of proven experience in copywriting along with content creation, preferably within an agency setting.

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