Marketing Lead

2 weeks ago

Hyderabad, India ekincare Full time

Role: Marketing Lead

Location: Hyderabad

Reporting To: Head of Revenue Officer (CRO)


Role Overview

This position will lead ekincare’s marketing strategy and execution across lead generation, B2B marketing, events, conferences, social media, content, and PR . The role will be instrumental in driving brand visibility, generating qualified leads, and enabling the sales and customer success teams to achieve revenue targets.


Success Metrics:

  • Deliver 5% QoQ/ 20% YoY qualified lead growth
  • Generate 4X pipeline vs marketing spend
  • Drive brand presence through 20+ events /year
  • Increase digital engagement (website & social) by 40%.


Key Responsibilities

  • Marketing Strategy & Execution: Drive B2B marketing aligned with revenue goals, run lead-gen campaigns to build a strong sales pipeline.
  • Brand & Communication: Own brand positioning, messaging, content, social media, and PR to enhance visibility and thought leadership.
  • Events & Partnerships: Lead conferences and events to boost engagement and conversions; collaborate with sales for ROI.
  • Performance & Analytics: Track KPIs, optimize spend, and deliver regular performance insights to leadership.


Key Requirements

  • Experience: 8–12 years in B2B marketing, preferably in SaaS, healthtech, or enterprise solutions.
  • Proven Track Record: Demonstrated success in designing and executing marketing strategies that drive measurable revenue growth.
  • Leadership Skills: Ability to lead cross-functional marketing teams and collaborate effectively with sales and product teams.
  • Expertise: Strong background in lead generation, content marketing, digital marketing, events, and PR.
  • Communication Skills: Exceptional written, verbal, and presentation skills.
  • Analytical Mindset: Proficiency in marketing analytics, CRM tools, and campaign performance optimization.


Why Join ekincare

At ekincare, we are not just building a product — we are redefining how India experiences corporate healthcare. This is an opportunity for high-caliber professionals who want to create meaningful impact at scale and fast-track their careers.

  • Be part of a winner – A Series B-funded, high-growth startup with patented technology, trusted by 1000+ companies across industries.
  • Shape the future of health-tech – Work on cutting-edge solutions in one of the fastest-growing domains.
  • High-impact role – Direct exposure to top management, influencing strategy and outcomes.
  • Thriving in a dynamic, flat-hierarchy environment with a “fast fail, fast learn” culture that empowers experimentation and rapid iteration.
  • Career acceleration – ESOPs, attractive performance-based incentives, and the possibility of multiple promotions within a year.
  • Empowered environment – Dynamic startup culture, flat hierarchy, and a “fast fail, fast learn” approach.
  • Holistic growth – 360-degree appraisal process and learning opportunities beyond your function.
  • Well-being matters – Comprehensive medical benefits and fitness perks, including gym, yoga, Zumba, and more.

If you are serious about your career and ready to operate at the top of your game, ekincare is where you belong.

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