Email Marketer

Description

At Norstella, our mission is simple: to help our clients bring life-saving therapies to market quicker—and help patients in need.

Founded in 2022, but with history going back to 1939, Norstella unites best-in-class brands to help clients navigate the complexities at each step of the drug development life cycle —and get the right treatments to the right patients at the right time.

Each organization (Citeline, Evaluate, MMIT, Panalgo, The Dedham Group) delivers must-have answers for critical strategic and commercial decision-making. Together, via our market-leading brands, we help our clients:

• Citeline – accelerate the drug development cycle
• Evaluate – bring the right drugs to market
• MMIT – identify barrier to patient access
• Panalgo – turn data into insight faster
• The Dedham Group – think strategically for specialty therapeutics

By combining the efforts of each organization under Norstella, we can offer an even wider breadth of expertise, cutting-edge data solutions and expert advisory services alongside advanced technologies such as real-world data, machine learning and predictive analytics. As one of the largest global pharma intelligence solution providers, Norstella has a footprint across the globe with teams of experts delivering world class solutions in the USA, UK, The Netherlands, Japan, China and India.

The HTML Developer role will oversee the design, coding, and implementation aspects of our FormTrak in Veeva projects. In this role, you'll be required to work with Project Managers and Business Analysts on design requirements, write and troubleshoot code, ensure cross-platform compatibility, and provide support for clients. To be successful in this role, you must have a keen attention to detail, an excellent understanding of front-end technologies, and knowledge of modern web development practices. You should be a creative, flexible, and positive problem solver who is comfortable working both independently and collaboratively.

• Collaborating with Project Managers, Business Analysts, Product Owners, and cross-functional teams to gather and understand campaign objectives, audience targeting, and content requirements.
• Developing and executing email marketing campaigns, including writing compelling email copy and designing visually appealing email templates using HTML and CSS.
• Ensuring email campaigns are optimized for deliverability and rendering across multiple email clients, devices, and operating systems.
• Converting design files (Adobe InDesign, Photoshop, Figma, etc.) into pixel-perfect, responsive HTML and CSS email templates.
• Implementing and maintaining accessibility best practices (WCAG, ARIA standards) to ensure inclusive email experiences.
• Testing and troubleshooting email campaigns using tools like Litmus or Email on Acid to resolve rendering and compatibility issues.
• Staying updated with advancements in email marketing trends, deliverability best practices, and front-end development technologies, sharing new strategies and ideas with the team.
• Meeting campaign deadlines and maintaining a high standard of quality in email content and design.
• Providing ongoing support and optimization for email marketing campaigns, including A/B testing and performance analysis.

• At least 3 years of experience in email marketing or a related role.
• Proficiency in crafting email content and coding responsive email templates using HTML,
• CSS, and responsive design techniques. Experience with SQL and JSON is a plus.
• Strong understanding of email development best practices and limitations across major email clients (e.g., Gmail, Outlook, Apple Mail).
• Hands-on experience with email testing tools such as Litmus or Email on Acid.
• Familiarity with design tools such as Adobe Photoshop, InDesign, Figma, or Sketch for creating or adapting email designs.
• Must be available to work from 9 AM EST to 5 PM EST (6:30 PM IST to 2:30 AM IST).

• Health Insurance
• Provident Fund
• Life Insurance
• Reimbursement of Certification Expenses
• Gratuity
• 24x7 Health Desk

01: Bold, Passionate, Mission-First
We have a lofty mission to Smooth Access to Life Saving Therapies and we will get there by being bold and passionate about the mission and our clients. Our clients and the mission in what we are trying to accomplish must be in the forefront of our minds in everything we do.

02: Integrity, Truth, Reality
We make promises that we can keep, and goals that push us to new heights. Our integrity offers us the opportunity to learn and improve by being honest about what works and what doesn't. By being true to the data and producing realistic metrics, we are able to create plans and resources to achieve our goals.

03: Kindness, Empathy, Grace
We will empathize with everyone's situation, provide positive and constructive feedback with kindness, and accept opportunities for improvement with grace and gratitude. We use this principle across the organization to collaborate and build lines of open communication.

04: Resilience, Mettle, Perseverance
We will persevere – even in difficult and challenging situations. Our ability to recover from missteps and failures in a positive way will help us to be successful in our mission.

05: Humility, Gratitude, Learning
We will be true learners by showing humility and gratitude in our work. We recognize that the smartest person in the room is the one who is always listening, learning, and willing to shift their thinking.

Norstella is an equal opportunities employer and does not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, color, nationality, ethnic or national origin, religion or belief, disability or age. Our ethos is to respect and value people's differences, to help everyone achieve more at work as well as in their personal lives so that they feel proud of the part they play in our success. We believe that all decisions about people at work should be based on the individual's abilities, skills, performance and behavior and our business requirements. Norstella operates a zero tolerance policy to any form of discrimination, abuse or harassment.

Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we're just as excited about you.