Manager, Influencer Marketing
3 weeks ago
Job Location: Corporate IndianapolisSimon is seeking a seeking a dynamic and experienced Manager, Influencer Marketing, to join our team. You will be responsible for developing and executing strategic influencer marketing campaigns to drive foot traffic, engagement, and brand awareness across our portfolio of shopping centers. You will work closely with internal teams and external influencers to create compelling content that resonates with our target audiences including college students, moms and tweens. This role requires a strategic thinker with excellent communication skills, a deep understanding of the digital landscape, and a passion for fostering creative partnerships. PRIMARY RESPONSIBILITIES - Manage the day-to-day communication with our creator marketing agency providing clear directives and fostering a collaborative environment to achieve outstanding results - Play a central role in the management of our Ambassador Programs alongside our agency partners - Grow Simon’s influencer affiliate marketing initiatives—partnering with influencers and UGC creators to implement affiliate link programs that drive measurable online and in-person sales. - Collaborate seamlessly with Local Field Marketing teams to integrate influencer marketing into broader marketing initiatives - Run live and recorded training sessions for field training purposes - Build a calendar of key moments in the industry & within the retail calendar in which to activate influencer programs - Support the Digital Marketing Content Team in driving mass production of repurposed influencer content - Build & maintain meaningful relationships with key creators–while always on the hunt for new ones - Brainstorm creative ideas & initiatives that could become the next viral or trending story - Track and manage influencer budgets and expenses effectively - Keep management up-to-date on performance, budgets, wins and challenges QUALIFICATIONS - BA/BS degree in, Marketing, Digital Marketing, Communications, a related field, or equivalent preferred - 4+ years in influencer marketing, preferably with experience managing influencer marketing agencies - Strong relationship building history with demonstrated success in securing effective influencers for evergreen efforts, affiliate programs, large-scale campaigns and brand activations - Understanding of digital communications landscape & affiliate marketing - Strong organizational skills & detail oriented - Ability to build and maintain excellent internal and external relationships - Prior fashion or retail industry experience highly preferred - Experience with influencer platforms such as Aspire IQ, Tagger, Creator IQ, or Captiv8 - Obsessed with staying on top of the latest trends in digital, pop culture and social media The salary range for this position is $52,000 - $105,000. Actual compensation within that range will be dependent upon various factors, including an individual’s skills, experience and qualifications and the geographic location of the job. It is uncommon for an individual to be hired at the top end of the pay range. Simon offers a comprehensive benefits package, including, but not limited to, medical, dental, and vision coverage, 401(k), life and AD&D insurance, disability insurance, flexible spending accounts, and paid time off.
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