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Social Media Marketing Manager

3 months ago

delhi, India PTC Network Full time
Company Description
PTC Network is the world's largest Punjabi TV network, promoted by G Next Media Private Limited. Under the leadership of Rabindra Narayan, the network has expanded its base to countries like UK, USA, Canada, Australia, New Zealand, and Europe. With flagship channels like PTC Punjabi, PTC News, and Chakk De, PTC Network aims to provide wholesome family entertainment to millions of viewers globally. The network's channels focus on Punjab, Punjabi culture, and Punjabiyat, along with news. PTC Network has offices in New Delhi, Mohali, Amritsar, Mumbai, New York, Mississauga, Ontario, and London and is committed to being a part of millions of Punjabi viewers' daily lives.
Role Description
This is a full-time on-site role for a Social Media Marketing Manager located in Delhi, India. The Social Media Marketing Manager will be responsible for managing and executing social media marketing strategies, creating engaging content, optimizing social media platforms, and implementing digital marketing campaigns. They will also be responsible for communication and content strategy related to social media marketing with a primary aim of maximising monetisation from platform as well as programmatic and other revenue sources. Knowledge of Punjabi content is a must. Knowledge of Adsense and FB Ad Manager as well as Analytical tools ,ike Sprout, Semrush, Social and others is a must. Should be able to collaborate with Influencers, Brand Ambassadors and Partners to amplify our social media reach and drive brand advocacy.
Qualifications
Social Media Marketing and Digital Marketing skills
Strong communication and interpersonal skills
Experience in developing content strategies for social media
Knowledge of Social Media Optimization (SMO) techniques
Ability to analyze social media data and make data-driven decisions
Experience with social media management tools
Attention to detail and ability to meet deadlines
Bachelor's degree in Marketing, Communications, or related field