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Creative Strategist
2 months ago
Salary -Upto 8-9LPA
Location - Gurgaon
Experience - Min 3years
Min 3 years of Experience in planning and strategy role is a must
Responsibilities for creative strategist
• Develop and deliver scalable creative strategies and solutions to support our clients
• Collaborate with all relevant areas of the organization (including Design, Copy, Video, Paid Media etc.) to create pitches & strategies for clients
• Lead strategic conversations that help rethink and reimagine the way we communicate with people in the world today
• Analyze market studies, consumer behavior and competitor landscape to identify white spaces in the market
• Draw on many different sources of insight and knowledge to weave together a strong creative concept and narrative that act as the North Star for creative communications for each of our brands
• Develop insight-driven creative briefs that inspire the best work possible
• Work closely and productively with internal and external creative teams to ensure strategic communications and brand alignment while supporting creative impact
• Work effectively within a collaborative environment to achieve great things
• Have an in-depth knowledge of industry as well as platform specific trends
• Measure impact of an online marketing campaign
Qualifications for creative strategist
• 3+ years of experience working in a creative and/or strategy role at an agency or platform
• Excellent presenter with strong verbal and written communication skills
• A deep understanding of how content is best consumed, cadenced, and optimized on key social platforms including Facebook, Instagram, Twitter etc.
• A deep understanding of existing and emerging media, online communities and industry trends
• Experience translating a diverse, and dynamic set of consumer and cultural research/data points, brand objectives and competing perspectives into clear, actionable marketing strategies