Search Engine Optimization
3 weeks ago
Responsibilities for SEO Executive
1. Develop optimization strategies that increase the company's
search engine results rankings.
2. Research SEO keywords to use throughout the company's
website and marketing materials.
3. Set measurable goals that demonstrate improvement in
marketing efforts Monitor daily performance metrics to
understand SEO strategy performance.
4. Efficiently communicate with other marketing professionals to
align goals Collaborate with others within the marketing
department to manage SEO strategy.
5. Write compelling and high-quality website content, including
blog posts and page descriptions.
6. Update content and website links for maximum optimization
and search engine rankings.
Qualifications for SEO Executive
1. 6 months to three years of experience in successfully developing
and executing SEO campaigns.
2. Understanding of search engine algorithms and ranking
methods.
3. Experience with SEO industry programs, such as Google
Analytics or Adobe Analytics.
4. Knowledge of keyword research and data mining tools.
5. Able to complete competitive analysis of other companies
within the industry.
6. Excellent written and verbal communication skills (email, phone,
etc.)
7. Comfortable analyzing high volumes of data on a daily basis.
8. Familiarity with WordPress or other content management
systems.
9. Experience with other aspects of marketing, such as customer
growth and promotion, is a plus.
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