Marketing Specialist

2 weeks ago

Bengaluru, India FutureIK Technologies Full time
About Us:FutureIK Technologies is a dynamic and innovative company at the forefront of digital signage solutions. We are committed to delivering cutting-edge products that redefine how businesses communicate, engage, and grow. Our flagship product, Asta, is designed to provide seamless, scalable, and efficient solutions for digital signage, catering to diverse industries and platforms.We thrive on creativity, collaboration, and a passion for pushing technological boundaries. At FutureIK, we believe in empowering our team to take ownership of projects, grow professionally, and make a lasting impact in the tech-driven world.As a Marketing Specialist, you will play a key role in developing and executing marketing plans, managing digital campaigns, and ensuring a strong online presence for our brand. Your efforts will directly contribute to lead generation, brand visibility, and business growth.

Key Responsibilities:Marketing Strategy and PlanningDevelop and implement marketing plans aligned with business objectives.Conduct market research to identify trends, competitors, and customer needs.Search Engine Optimization (SEO)Optimize website and content to improve search engine rankings.Monitor and analyze SEO metrics to enhance performance.Digital MarketingPlan and execute digital marketing campaigns across platforms like Google Ads, social media, and email marketing.Analyze campaign performance and ROI, making data-driven recommendations for improvement.Lead GenerationDevelop and manage strategies to generate high-quality leads.Track and analyze lead conversion metrics to optimize the sales funnel.Social Media ManagementCreate, schedule, and manage engaging content across social media platforms.Monitor trends, audience engagement, and growth metrics to refine strategies.Content CreationCollaborate with teams to produce high-quality marketing content, including blogs, newsletters, and promotional materials.Ensure all content aligns with brand guidelines and resonates with the target audience.Analytics and ReportingUse tools like Google Analytics and CRM systems to track marketing performance.Prepare and present reports on campaign effectiveness and KPIs to the management team.

Qualifications:Bachelor’s degree in Marketing, Business Administration, or a related field.Minimum of 2 years of experience in marketing, with a focus on digital marketing and lead generation.Proven experience with SEO, Google Ads, and social media management.Strong understanding of digital marketing tools, analytics platforms, and CRM software.Excellent written and verbal communication skills.Creative mindset with the ability to manage multiple projects simultaneously.

Preferred Skills:Familiarity with graphic design tools like Canva or Adobe Creative Suite.Experience with marketing automation tools (e.g., HubSpot, Mailchimp).Knowledge of the digital signage or technology industry is a plus.

What We Offer:Competitive salary and benefits.A collaborative and innovative work environment.Opportunities for professional growth and development.The chance to work on impactful projects and contribute to a growing brand.

How to Apply:Interested candidates can send their resumes to

with the subject line "Application for Marketing Specialist Position."

Join us to create innovative marketing campaigns and drive business growth

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