Paid Media Specialist

4 weeks ago

delhi, India Digivizer Full time
Paid Media Specialist | India (Remote)
About the role
We are looking for an experienced Paid Media Specialist to join our Digital Performance team. You are super data-driven, and will be working across a number of high-profile customers, leading strategy, planning and best-in-market implementation of digital campaigns across Display, Paid & Organic Search and Social channels.
As an important member of our Digital Performance team, you will be responsible for the successful design, implementation, performance, optimisation and reporting of campaigns and together with the broader team, input into the general management of campaigns (all channels) to generate leads, sales and to meet customer objectives.
We are looking for someone who is driven to improve the effectiveness of targeting, retargeting and general digital ad performance with call to actions and make recommendations to the Digital Strategy, Creative and Social Media teams to help drive success.
Role & Responsibilities:
Co-develop, enhance, build, implement and optimize strategies that support or exceed client objectives
Manage overall campaign or program implementation and ensures resourcing and paid assumptions adhere to budget and performance expectations
Provide multi-variate and A/B testing across copy, creative image, call to action, lead forms and lead journey strategies
Ensure campaigns are correctly implemented, properly named and filed correctly and to the agreed process and protocols for ease of reference
Oversee and implement best SEO, SEM and Social Platform practices
Help manage timeline development and adherence and monitors progress, raising concerns if performance not to expectations
Help explain data and performance of existing or previous campaigns and help provide input and guidance into recommendations in a timely way
Proactively keep abreast of assigned clients' marketing and media plans, and provide technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
Proactively keep abreast of all platform changes, ad-units, algorithms and other changes
Review statements and estimates of work prior to client review and sign-off
Build media plans for approval (and advise what you need from content)
Deliver timely and correct performance and POE reports
Build, develop, report and communicate client and industry benchmarks
Continuously learn and update your skills, certification and knowledge of all platforms.
Experience:
Google Ad & GA Analytics certification & 2-3 years experience running search paid media
Minimum of 2 years paid media experience in Social (Facebook, Instagram, Twitter, Linkedin, YouTube, TikTok & Amazon Ads)
Budget, performance optimisation, analytics and reporting responsibilities
The role is full-time, 5 days working remotely.
We are a BYOD (Bring Your Own Device) company.
About Digivizer
Digivizer is Australia's leading digital marketing technology and data-driven activations company, helping businesses grow by achieving more from their digital marketing spend.
Digivizer continues to grow, offering our own SaaS insights technology, and by providing comprehensive digital marketing agency services, working with global B2C and B2B brands, and emerging and growing businesses. This role is for our Digivizer Agency business.
We are performance-driven, supported by real-time insights across social media, search and web insights using our own technology. Our results for our customers are based on real-time insights - a single source of truth that allows them to save time, make better decisions and drive more profitable business growth.
Our headquarters is in Sydney, however we serve a number of multinational brands and are growing and expanding internationally.
To applicants:
We appreciate your time in applying however will only be able to get in touch with our shortlisted candidates. No Agencies please. Digivizer is an Equal Opportunity Employer.

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