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Marketing Specialist

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Delhi, India BlueVector AI Full time
Marketing Specialist

BlueVector AI is seeking a dynamic and detail-oriented Marketing Specialist to spearhead a variety of marketing initiatives, ranging from case study creation to event announcements and product launches. The ideal candidate will collaborate with cross-functional teams to create compelling content and ensure consistent branding across all channels, driving engagement with internal and external stakeholders. Must have atleast 1-2 years of professional relevant experience.

New Product/Solution Launch

- Collaborate with the team to create demo videos and visual assets.- Update marketplace listings and generate branded marketing collateral (one-pagers, pitch decks, etc.).- Revamp website/microsite with product/solution details.- Coordinate social media posts and email campaigns to maximize reach.

SnapApp Marketing

- Create engaging product video reels and snackable video content highlighting features.- Manage SEO-focused articles and social media content.- Oversee website updates to maintain brand consistency and enhance user experience.

Event Marketing: Deal Closed

- Generate "Win Wire" announcements for new deals.- Confirm announcements with Sales Management for accuracy.- Distribute announcements via our Google Distro List.

Case Study Development: Project Closed

- Collect project details from Statements of Work and project documentation.- Leverage tools like NotebookLM to create branded case studies and social media posts/press releases.- Collaborate with the team to capture screenshots, demo videos, and graphic assets.- Review marketing materials with project owners and customers to collect feedback and approvals.- Update customer stories with finalized content for submission to Google and internal knowledge bases.- Refresh marketplace listings and website/microsite content with project information.- Manage email campaigns targeting our Google and customer distribution lists.

Qualifications

- Proven experience in marketing, content creation, or related fields.- Strong project management skills and attention to detail.- Proficiency with marketing tools, graphic design, and video editing software is a plus.- Excellent written and verbal communication skills.- Ability to work collaboratively with cross-functional teams.- This is an exciting opportunity for a creative professional who thrives in a fast-paced, innovative environment and is passionate about driving impactful marketing campaigns.