Digital Strategy Director
4 weeks ago
Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.
Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.
In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.
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Summary:
Designation: Director Digital Strategy
Experience: 8+ years
Location: Mumbai
The purpose of this role is to partner with communications planning teams and clients to create strategic outputs including insight generation, cultural narrative, media briefs, creative media solutions and go-to market activations.
Core Strategy:
Develop comprehensive and innovative integrated marketing strategies that align with client objectives, target audience insights, and market trends.
Lead the strategy process, including conducting market research, audience insights, Category deep dive and customer journey mapping.
Ensure strategic recommendations are data-driven and insights-led, integrating inputs from various disciplines such as media planning, creative, digital, and analytics.
Client Relationship Management:
Serve as a strategic advisor to key clients, understanding their business goals, challenges, and market dynamics.
Build and nurture strong client relationships by delivering strategic insights, thought leadership, and proactive recommendations.
Collaborate closely with account management and planning teams to identify opportunities for growth and drive client satisfaction and retention.
Cross-Functional Collaboration:
Foster collaboration and alignment across internal teams, including media planning, creative, digital, analytics, and account management, to ensure integrated strategies are executed effectively.
Act as a liaison between different departments, facilitating communication, knowledge sharing, and the seamless integration of services.
Champion a culture of cross-disciplinary teamwork and innovation within the agency.
Campaign Development:
Ensure creative concepts and messaging are aligned with strategic objectives and resonate with target audiences across various touchpoints.
Monitor campaign performance closely, leveraging data and analytics to optimize strategies in real-time and drive maximum ROI.
Thought Leadership and Innovation:
Stay abreast of industry trends, emerging technologies, and best practices in integrated marketing and media strategy.
Drive thought leadership initiatives within the agency, sharing insights, case studies, and innovative approaches with internal teams and clients.
Explore new opportunities for innovation and differentiation, proactively identifying areas where the agency can add value and stay ahead of the competition.
Team Leadership and Development:
Provide mentorship, guidance, and leadership to a team of integrated strategy professionals, fostering their professional growth and development.
Establish clear goals and expectations for team members, ensuring alignment with agency objectives and individual career aspirations.
Conduct regular performance evaluations, provide constructive feedback, and support skill enhancement through training and development programs.
Quality Assurance and Compliance:
Ensure that all integrated strategies meet the highest standards of quality, accuracy, and compliance with industry regulations and best practices.
Implement processes and protocols to review and approve strategic recommendations, ensuring they meet client expectations and agency standards.
Mitigate risks related to strategy development and execution, proactively addressing issues such as data privacy, brand safety, and regulatory compliance.
Business Development and Growth:
Identify new business opportunities and lead strategic pitches and presentations to prospective clients.
Collaborate with business development teams to develop tailored proposals and strategic recommendations that demonstrate the agency's capabilities and value proposition.
Play a key role in driving revenue growth, client acquisition, and market expansion initiatives for the agency.
To apply, pls send us your updated cv mentioning the below details to
Subject - Ref - LinkedIn - Digital Strategy
Current company:
Designation:
Total years of relevant work experience:
Total years of experience in Digital/Integrated Startegy -
Any areas from the JD that you do not have experience in?:
Maximum size of Business/Account you have handled -
Highlight your 3 Latest achievements in Digital/Integrated strategy role -
Location of current residence:
Are you comfortable with working from our Mumbai office?:
Latest Annual CTC (in a fixed + variable breakup, if so structured):
Expected CTC -
Reason for change -
How soon can you join, If selected (Notice period):
Please attach your CV in the body of the email for our reference and review.
We thank you for sending us your profile & details for this role. If it is a fit with the current requirement post our evaluation, we look forward to a conversation with you to learn about more about what makes you awesome
Thanks
Shahbaz Kadri
Manager - Human Resource | Dentsu International India
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