SEO Analyst

15 hours ago

Ernakulam, India seoClarity Full time

seoClarity is the technology leader in AI Search Engine Optimization (SEO) marketing analytics. Our industry-leading AI technology platform helps the world's best and biggest brands optimize their website content, so they can be found online and connect with their customers.

We are looking for an SEO Analyst whose role is essential in delivering data-driven insights, executing tailored strategies, and ensuring each client achieves measurable growth in rankings and traffic.

The ideal candidate for the SEO Analyst position will possess deep expertise in search engine optimization, combined with a strong analytical mindset and a proactive approach to identifying growth opportunities. This role involves analyzing, reviewing, and implementing changes to websites to enhance their visibility and performance in search engine results. The candidate will work closely with the development team to provide strategic guidance and hands-on support, with the goal of maximizing website traffic by improving page rankings within search engines.

Key Responsibilities:

  • Conduct ongoing keyword research, discovery, and optimization to identify new SEO opportunities.
  • Perform comprehensive SEO audits and recommend improvements for site structure, page structure, keyword density, and other elements to enhance SEO positions for target keywords.
  • Monitor, analyze, and report on SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs, providing actionable insights.
  • Stay up-to-date with the latest SEO trends, algorithm updates, industry developments, and best practices.
  • Optimize website content, landing pages, blogs, and metadata to improve organic visibility and search engine rankings.
  • Collaborate with content, design, marketing, and development teams to ensure SEO best practices are properly implemented across all digital assets and web projects.
  • Develop and implement effective link-building strategies.
  • Analyze competitors' SEO performance to identify areas for improvement and conduct on-site and off-site analysis of web SEO competition.
  • Identify and help resolve technical SEO issues, including site speed, mobile usability, crawl errors, and structured data.
  • Track, report, and deliver clear, concise recommendations on key performance indicators (KPIs) for SEO to stakeholders.
  • Create high-quality SEO content and assist with blog content development.
  • Lead keyword research and optimize content accordingly.
  • Maintain a thorough understanding of web design, site structures, and back link analysis.
  • Keep up-to-date with developments in Search Engine Marketing (SEM).

Requirements
Required Qualifications:

  • Graduate degree in Marketing, Communications, IT, or a related field.
  • Proven experience as an SEO Analyst, SEO Specialist, or similar role.
  • In-depth knowledge of SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.).
  • Strong understanding of on-page and off-page SEO, keyword research, and technical SEO best practices.
  • Knowledge of ranking factors and search engine algorithms.
  • Ability to analyze data and generate actionable insights to improve organic search rankings and traffic.
  • Experience with content management systems (e.g. WordPress).
  • Basic understanding of HTML, CSS, and website administration is a plus.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving skills.
  • Ability to work well as part of a team.
  • Experience in international projects/languages is a plus.

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