Sr Digital Marketing Manager

3 weeks ago

Ahmedabad, India OmniMD Full time

Job Title: Senior Digital Marketing Manager

Location: Ahmedabad (Onsite)

Experience: 10–15 years

Department: Marketing

Reports to: CEO

About the Role

We are looking for a highly skilled and strategic
Senior Digital Marketing Manager
(Brand & Performance)
to lead our digital marketing initiatives. The role requires a data-driven professional with proven expertise in building, executing, and scaling digital campaigns that drive brand awareness, lead generation, and revenue growth particularly within US market

Key Responsibilities

  • Strategy & Leadership
  • Develop and implement a comprehensive digital marketing strategy aligned with business goals.
  • Lead, mentor, and grow the digital marketing team, fostering a culture of innovation and collaboration.
  • Performance Marketing
  • Oversee email campaign and paid media campaigns (Google Ads, LinkedIn, Meta, etc.) to maximize ROI.
  • Manage SEO/SEM strategies to drive organic growth and improve search rankings.
  • Content & Branding
  • Drive content marketing initiatives across web, social, blogs, email, and video platforms.
  • Ensure brand consistency and positioning across all digital channels.
  • Analytics & Optimization
  • Monitor, analyze, and report on KPIs, campaign performance, and customer acquisition costs.
  • Use insights and A/B testing to optimize campaigns for better reach, engagement, and conversions.
  • Marketing Automation & CRM
  • Manage tools like V-Tiger, HubSpot, Marketo, or similar for nurturing leads and running automated campaigns.
  • Collaborate with sales teams to align digital campaigns with lead generation and pipeline growth.
  • Innovation & Trends
  • Stay updated with the latest digital marketing trends, tools, and technologies.
  • Experiment with new growth marketing channels and techniques to expand digital presence.

Key Requirements

  • Bachelor's/Master's degree in Marketing, Business, or related field.
  • 10–15 years of proven experience in digital marketing, with at least 5+ years in a leadership role.
  • Minimum 5 years of recent, hands-on experience in the US market is mandatory.
  • Strong expertise in SEO, SEM, PPC, email marketing, and social media advertising.
  • Proficiency with digital marketing tools (Google Analytics, HubSpot/Marketo, SEMrush, etc.).
  • Demonstrated success in managing large budgets and delivering measurable ROI.
  • Excellent analytical, project management, and communication skills.
  • Strong leadership qualities with the ability to manage and inspire a team.

Preferred Skills

  • Experience in IT, SaaS, Healthcare, E-commerce.
  • Knowledge of account-based marketing (ABM) strategies.
  • Exposure to international markets and global campaign execution.
  • Experience into healthcare industry will be an added advantage.

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