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Content Marketing Executive

1 month ago

mumbai, India Yocket Full time
Yocket is India’s largest study abroad platform with a community of over 1.2 million aspirants, alumni and seniors. We are one of the largest players in the paid study abroad counselling space. So far, we’ve secured over 10000+ admits for our students, with over 30% landing admits at the top 100 global universities.
Yocket is on a mission to enable every study abroad aspirant to enter the world’s best universities. As a rapidly growing startup looking to double our growth trajectory this year, we seek a candidate who is versatile and enthusiastic about all things content.
Role Overview:
As a Content Marketing Executive at Yocket, you will be responsible for implementing content strategies to drive brand awareness, engagement, and conversions across channels. You will work closely with cross-functional teams and play a key role in crafting compelling content that meets business & brand objectives.
Key Responsibilities:
Write and edit high-quality content that aligns with our brand voice, target audience, and marketing objectives.
Execute content marketing strategies to promote our products and services across various channels, including owned and paid channels
Analyse content performance metrics and user engagement data to identify opportunities for optimization and improvement.
Collaborate with cross-functional teams, including creative, SEO, product, and sales, to ensure consistency and effectiveness of content across all marketing channels.
Stay up-to-date with industry trends, best practices, and emerging technologies in content marketing and education
Qualifications:
Bachelor's degree or higher in Marketing, Communications, Business, English, Literature, Journalism or a related field
2-4 years of experience in content marketing
Exceptional writing, editing, and proofreading skills in English with an eye for detail
Basic understanding of marketing principles and content creation tools
Excellent communication skills with a proactive and results-driven attitude
Ability to work collaboratively in a fast-paced and dynamic environment
What We Offer:
Hybrid work environment
Unlimited opportunities for career growth
Medical insurance for you and your family
If you are a creative and results-driven content marketer looking to contribute to the growth of a dynamic edtech startup, we invite you to apply. Join us in reshaping the future of education

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