Search Engine Optimization Analyst

2 days ago

Hyderabad, India HighRadius Full time
SEO Analyst
About the Role
We are seeking a dedicated SEO Analyst to join our Global Central Digital Marketing Team. In this role, you will primarily drive organic traffic, and content marketing efforts to improve our organic web presence and lead generation.
Key Responsibilities
Use Search Engine Optimization, Content as levers to drive organic traffic to our website
Define, plan and execute SEO strategies for different content assets developed that include Product pages, blogs, ebooks, templates and other resources
Monitor and evaluate search results and performance across our product lines and improve rankings
Monitor and evaluate analytics dashboards and reports in order to develop and recommend SEO strategies
Monitor and analyze leads, MQLs generated by organic channels, tracking down the funnel movement on a daily basis.
Work in collaboration with content teams for new page development processes, on-page optimization briefs, creating meta tags etc.in coordination with SEO goals.
Conduct keyword research using various tools (like Keyword Planner and SEM Rush), perform competitive analysis and do a content-gap analysis to improve rankings.
Manage XML sitemaps, webmaster tools related to all things online.
Optimize and track the performance of landing pages: organic traffic, CTRs, conversion rates, and time spent on-page.
Report on performance metrics comparing them to our SEO goals & benchmarking data.
Handle on-page and off-page optimization, and keep a track of activities time-to-time.
Requirements
2-4 years of experience in SEO with good understanding of SEO-Content dynamics
Good working knowledge of SEO, GA4, Hubspot, Keyword Planner, Google Search Console, Ahrefs, SEMrush etc
An avid desire to continually learn and expand skill set
Must be Analytically inclined, gritty and possess a growth mindset
Location: Hyderabad

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