Area Sales Manager

2 weeks ago

india Avana Surgical Systems Pvt Ltd Full time
Job Description
Purpose of the position:
The incumbent plans sales strategies and activities required to drive the installation base target and sales target within the division. The ultimate objective is to grow sales in the assigned area, expand the market size and to increase market share though effective lead management, Therapy promotion, product demonstration and sales efforts.

Responsible for product sales activities for divisional products, including Training & Education, competitive data gathering, Lead funnel management and timely reporting to supervisors as per norms.


Key Responsibilities:
·         Drive Sales for Full Endoscopy Spinal Systems in his area/territory.
·         Knowledge customer organization and purchasing process & sales methodology in capital equipment sales.
·         Ability to draw up own action plan to deliver a target within an agreed time scale
·         Ability to liaise effectively with all levels of personnel within customers: Spine Surgeons, Biomedical Engineers, Purchase Team and Hospital/Department Heads.
·         Ability to ‘Value Sell’, i.e. probe to find real needs/wants and then sell our ‘RIWOspine Full Endoscopy Spine System’ product’s benefits which meet these needs.
·         Understand the Training needs of the customer and consistently help them to meet the training needs.
·         Ability to understand the Therapy nuances and offer application support to customers to enhance the Therapy adoption.
·         Ability to handle more than one demo at a time & desire to hunt for new prospects – maintain an active pipeline
·         Key account management experience.
·         Pipeline management through CRM portal and sales focus
·         Apply advanced marketing skills to develop a thorough understanding of customer requirements and purchase behavior. Monitor the evolution of materials Science/Industry market within the Industry field and competition working closely with Supervisors.
·         Identify growth opportunities in the assigned geography, guiding and attracting the support from appropriate marketing services resources and working closely and energetically with divisional colleagues.
·         Provide information & analysis of price trends of the key products within the Industry portfolio and competitive price information
Requirements
  •  Education: Must be a Biomedical Engineer/Science Graduate
  • Age: Must be below 35 Years
  • Experience: 5-10 years of experience in sales role (within medical industry), Sales experience in Capital Equipment business is desirable.
  •  Desire to Travel and conduct cold calls.
  • Proven track record of sales achievement and Account management.
  • Skills: Planning, Effective Communication, Product Demonstration, Prospecting, Negotiation, Relationship Building, Collaboration and Teamwork Soft skills: Communication, persuasive, active listening.
  • Attitude & Behaviours: Self-motivated, Driven by targets, Results-orientation, Perseverance, Customer focus,  business acumen, and Learning agility.

Requirements
Key Responsibilities: · Drive Sales for Orthopedic and Spinal Orthotics (To manage Breg inc , Aspen medical products& Spinamic). · Regular visits to customers (Orthopedic and Spine Surgeons, Physiotherapist, P&O, Etc) · Identify and appoint distributors for effective territory coverage. · Train and Coach the Distributor Sales staff for better performance. · Ability to draw up own action plan to deliver a target within an agreed time scale · Ability to ‘Value Sell’, i.e. probe to find real needs/wants. · Ability to understand the Therapy nuances, and conduct periodic application support training to distributor employees. · Key account management experience. Having direct relationship with key users and ensuring continued business from Key accounts. · Sales call management through CRM portal and ensure to offer excellent Customer satisfaction. · Ability to influence and connects with Patients – Strong customer focus. · Apply advanced marketing skills to develop a thorough understanding of customer requirements and purchase behavior. Monitor the evolution of materials Science/Industry market within the Industry field and competition working closely with Supervisors. · Provide information & analysis of price trends of the key products within the Industry portfolio and competitive price information to Marketing Team. · Compliance to follow systems and processes Job Requirement: · Education : Must be a Science Graduate. · Experience : 2 to 5 years of experience in sales role(within Medical industry) , Sales experience in Orthopedic specialty is desirable. · Proven track record of sales achievement and channel management · Desire to Travel and conduct cold calls

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