[High Salary] Brand Associate

7 days ago


Gurgaon, India Powersutra Full time
About Us:

PowerSutra is a leading women's formal wear brand dedicated to empowering women. We offer a curated collection of versatile garments designed to flatter every body type (XXS-15XL), celebrating individuality and ensuring every woman finds the perfect piece.

Join Our Team:

We're seeking a passionate and dynamic Brand Associate to contribute to our brand's growth.

Responsibilities:

- Visual Storytelling: Craft stunning lookbooks aligning with each collection's theme, capturing PowerSutra's essence. Also, collaborate with our designers for the same.

- Photo Shoot Management: Oversee product, model, and creator photo shoots, ensuring brand-aligned aesthetics and model direction. Write detailed scripts for creator shoots.

- Social Media Strategist: Assist the brand manager in developing and executing social media strategies on key platforms (LinkedIn, Instagram, Pinterest, YouTube, Facebook) to engage our target audience.

- Brand Partnerships: Identify influential women for collaborations and manage the entire process, from outreach to partnership execution.

- PR: Manage end-to-end organic PR outreach with external agencies and contribute to brand strategy for consistent messaging across all touchpoints (website, social media, PR materials).

- Powersutra Specifics:

- Collaborate with designers on lookbooks and photo shoots to ensure alignment with the latest collections and design concepts.

- Create content that showcases the empowering impact of PowerSutra, emphasising the confidence women gain from our formal wear.

- Develop partnerships with organisations supporting women's professional growth and advancement.

- Collaborate across departments (sales, marketing, etc.) to achieve company goals.

Qualifications:

- Bachelor's degree and 1+ year of relevant experience in Fashion/Marketing/Fashion Merchandising/Retail or a related field (Fashion Tech post graduate is a plus).- Proven experience in retail or fashion industry.- Strong communication and interpersonal skills.- Passion for fashion and a keen eye for trends.- Ability to work independently and as part of a team.- Proficiency in content & design software.

Benefits:

- Competitive salary and benefits package.- Opportunities for professional growth and development.- Dynamic and supportive work environment.

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