Digital Marketing Specialist

3 weeks ago

india Pinerium Full time
Job Description
We are looking for a skilled, experienced digital marketer who will independently manage and drive our web and digital presence Develop, manage and execute Pinerium online digital marketing strategy
• Management of external digital marketing activities for Pinerium clients.
• Responsible for maximizing demand across all the digital channels, SEO and paid social media on (Facebook, Instagram, LinkedIn, Twitter) with a holistic approach and strategy driven
• Manage allocation and demand and ROAS (Return on advertising spend) forecasts, and closely monitor the End To end customer journey and expenditure.
• Work closely with the marketing team to create a suitable digital marketing strategy of the product offering and promotional calendar.
• Work closely with the brand marketing team on the omni-channel marketing strategy
• Identifying opportunities to increase store traffic via key marketing channels and activity
• Develop the e-commerce marketing strategy if needed, with a focus on both acquisition and retention
• Work closely with photographers, Media production, content creator to manage all campaigns and activity.
• coordinate with the web production team to ensure the site is fully optimized for SEO.
• Ability to create marketing automation scenarios for email marketing and social media moderation.
• Identify and drive opportunities to grow the solutions of Pinerium including digital marketing research and customer satisfaction surveys.
• Work closely with the Creative and Marketing teams to ensure all assets are briefed and completed ahead of launch date across all channels.
• Attend clients' meetings and presenting and highlighting opportunities to further grow their businesses
Requirements 3+ years online marketing experience
• Project Management experience
• The ideal Online Marketing professional for this position will be an autonomous individual with a proven background in developing marketing strategies
• You will be confident in all areas of online marketing and have experience in managing multiple activities. In addition, you will be confident communicator and be willing to influence through best practice and ROI
• able to work in flat network organization, and managing projects and their outcomes
• Ability to analyses marketing campaigns, read the analytics and propose actions and insights based on the results.
• Experience managing marketing strategy.
• Good knowledge of B2B and B2C customer behavior, and the best channels and tone to communicate with each segment.
Requirements
Minimum 3 year experience as a Product Owner or similar role, preferably with a focus on Zoho solutions. Bachelor's degree in Computer Science, Engineering, Business, or a related field. Strong knowledge of the Zoho product suite, including Zoho CRM, Zoho Books, Zoho Projects, etc. Excellent understanding of agile methodologies and experience working in agile development environments. Proficient in gathering and analyzing business requirements, writing user stories, and managing product backlogs. Strong problem-solving and analytical skills, with the ability to make data-driven decisions. Excellent communication, presentation, and interpersonal skills. Ability to work effectively in cross-functional teams and collaborate with stakeholders at all levels. Self-motivated, detail-oriented, and able to prioritize and manage multiple tasks simultaneously. Zoho certifications, such as Zoho Certified Developer or Zoho Certified Consultant, are desirable.

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