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(Only 24h Left) Performance Marketing Specialist
2 days ago
Experience Req. - 2 Yrs. plus
Job Location - Saket, South Delhi - Work From Office
Job Overview:
The Performance Marketing Specialist will be responsible for planning, executing, and optimizing performance marketing campaigns with a focus on Meta Ads. This role requires a data-driven mindset, strong analytical skills, and the ability to manage and scale campaigns across international markets to achieve the company's marketing and sales objectives.
Key Responsibilities:
- Develop, implement, and manage performance marketing campaigns with a primary focus on Meta Ads (Facebook and Instagram).- Plan and execute advertising strategies to drive user acquisition, engagement, and conversions across international markets.- Monitor and analyze campaign performance to ensure campaigns meet or exceed KPIs and ROAS (Return on Ad Spend).- Conduct A/B testing to optimize ad creatives, audience targeting, and overall campaign performance.- Collaborate with the content and design teams to create engaging ad creatives and compelling landing pages tailored for diverse international audiences.- Utilize analytics tools such as Facebook Analytics, Google Analytics, and other marketing software to track, measure, and report on campaign performance.- Manage budget allocation and ensure efficient spending across all channels and regions.- Stay up-to-date with the latest trends and best practices in digital marketing and performance advertising, especially within international markets.- Identify growth opportunities and areas for improvement in existing campaigns.- Generate detailed performance reports and provide insights and recommendations to stakeholders.- Manage relationships with external partners and vendors as needed.
Preferred Qualifications:
- Experience working in meta ads with international clients.- Knowledge of additional digital marketing strategies such as SEO, SEM, and email marketing.- Familiarity with CRM tools and marketing automation platforms.
Interested candidates, please share their updated CV on
Thanks,
Manisha Yadav.
Sr. HR Executive
Saffrontech Pvt. Ltd. | JOP Inc
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