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Social Media Manager

1 month ago

Bengaluru, Karnataka, India Zolo Full time

Job Title: Social Media Manager

Key Responsibilities:

  • Create a comprehensive social media strategy to promote our brand, engage our audience, and increase our following on various platforms.
  • Develop high-quality content for social media posts, including images, videos, and written copy, that aligns with our brand identity and resonates with our target audience.
  • Promote upcoming events, product launches, and special promotions on social media to generate excitement and increase attendance.
  • Collaborate with influencers and brand ambassadors to expand our reach, increase brand awareness, and drive engagement on social media.
  • Analyze the impact of social media posts, evaluate the success of promotions, and compare planned versus actual costs to optimize future campaigns and initiatives.

Key Performance Indicators :

  • Growth in Number of Followers: Increase the number of followers across all social media platforms to expand our audience and reach new potential customers.
  • Increase Content Reach: Improve the reach and engagement of our social media content by implementing effective promotion strategies and optimizing content for maximum visibility.
  • Posting Frequency Adherence: Maintain a consistent presence on social media platforms and keep our audience engaged by adhering to posting frequency guidelines.
  • Increase Collaborations and Partnerships: Identify and secure new collaborations and partnerships with influencers, brands, and organizations to enhance our brand visibility and reach.

Qualifications :

Bachelor's degree in Marketing, Communications, or a related field.

Skills:

Proven experience in social media management, content creation, and digital marketing.

Strong understanding of social media platforms, trends, and best practices.

Excellent written and verbal communication skills, with a keen eye for detail.

Creative thinking and the ability to generate innovative ideas for content and promotions.

Strong analytical skills and the ability to interpret data to inform decision-making.

Ability to work independently and as part of a team, with strong organizational and time management skills.

Proficiency in social media management tools and analytics platforms.