Head of AI Discovery and Growth

JoVE is the world-leading producer and provider of science video solutions with the mission to improve scientific research and education. Millions of scientists, educators and students use JoVE for their research, teaching and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company."
The Role
As Head of AI Discovery & SEO , you will define and execute JoVE’s strategy for discoverability across both traditional search engines and AI-powered discovery platforms. This role blends deep technical SEO expertise with forward-looking strategies in Answer Engine Optimization (AEO) and Large Model Optimization (LMO) to ensure JoVE remains the global leader in research and educational content visibility.
Responsibilities
Define and execute the long-term technical roadmap for AEO (Answer Engine Optimization) and LMO (Large Model Optimization).
Act as JoVE’s internal thought leader on AI-powered discovery, advising teams on opportunities, and emerging trends.
Define and report on KPIs that connect SEO and AI discoverability efforts to business outcomes such as organic traffic, trials, subscriptions, engagement, and LLM-generated visibility.
Design and run growth experiments tied to trial conversion, subscription adoption, and retention, leveraging SEO and discovery strategies to drive measurable revenue impact.
Partner with Engineering to build and maintain high-performance front-end applications optimized for SEO, Core Web Vitals, accessibility, and structured metadata.
Translate discovery strategies into scalable solutions, including rendering logic, metadata frameworks, routing structures, and platform enhancements.
Build and maintain structured data systems (e.g., Schema.org, JSON-LD) to improve visibility across search and AI discovery surfaces.
Define and implement rendering strategies (SSR, SSG, ISR) using frameworks like Next.js, Astro, or equivalent—prioritizing crawlability, indexation, and speed.
Develop tooling and dashboards to monitor SEO health, crawl/indexing issues, and LLM inclusion performance.
Requirements
A Bachelor’s degree
10+ years of experience in digital content platforms, focusing on SEO, content discovery, site performance, or platform strategy (media, publishing, or subscription-driven environments preferred).
Deep knowledge of SEO, AEO (Answer Engine Optimization), and GEO (Geographic/Local Optimization) for evergreen and real-time content.
Strong expertise in technical SEO, including structured data, sitemaps, crawl/indexation behavior, schema markup, rendering strategies (CSR, SSR, SSG), and CMS workflows.
Proficiency with analytics and SEO tools (Google Search Console, GA4, Ahrefs, SEMrush, Chartbeat, Looker, Botify, etc.) to inform decision-making.
Proven success influencing editorial or content strategy using audience insights, search trends, and platform algorithm updates.
Hands-on experience shaping and executing content discovery strategies in AI-driven ecosystems like Search Generative Experience (SGE) and emerging LLM-powered platforms.
Skilled at driving organic growth tied to trials, subscriptions, and engagement metrics, balancing growth goals with editorial/educational integrity.
Proven track record of leading cross-functional collaboration with Product, Engineering, and Data teams to improve discovery and subscription outcomes.
Results driven, ability to work independently and in a fast paced environment.
Why Join JoVE?
You can expect salary and benefit package competitively placed within the local market.
You will make a direct impact in accelerating education and student learning with our video-first approach.
Opportunity to work in an environment that promotes innovation and collaboration.
Our strong promotion from within culture draws a clear path to advance your career with us.

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