Digital Marketing Executive

4 weeks ago

Connaught Place, India Travels Mantra Holidays Full time

Key Responsibilities:

  • Social Media Management: Develop and manage engaging content across social media platforms (Facebook, Instagram, Twitter, LinkedIn) to increase brand awareness and follower engagement.
  • WhatsApp Marketing: Create and implement marketing campaigns for WhatsApp to promote products/services, drive engagement, and grow followers.
  • Content Creation: Design visually appealing and compelling content (text, images, videos) for social media and WhatsApp that resonates with the target audience.
  • SEO Optimization: Apply SEO best practices to social media and WhatsApp content to improve visibility and organic reach.
  • Lead Generation: Use social media and WhatsApp to generate leads and nurture potential customers through effective communication.
  • Customer Engagement: Monitor and respond to customer inquiries and feedback on social media and WhatsApp to enhance the customer experience.
  • Analytics Monitoring: Track, analyze, and report on digital marketing campaign performance, including engagement rates, follower growth, and conversion metrics.
  • Trend Monitoring: Stay updated on industry trends, competitor activities, and emerging digital marketing tools to keep strategies relevant.
  • Collaboration: Work closely with the marketing team to ensure digital initiatives align with broader marketing goals.
  • Organic Growth & Travel Trade Focus: Drive organic growth and increase Instagram engagement and followers specifically within the travel trade sector.
  • AI Tools Utilization: Apply hands-on expertise with AI tools to optimize content creation, campaign targeting, and performance analysis.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in digital marketing, with an emphasis on social media and WhatsApp marketing.
  • Strong graphic design skills and proficiency in tools such as Adobe Creative Suite, Canva, or similar software.
  • Excellent written and verbal communication skills.
  • Knowledge of SEO principles and best practices.
  • Ability to analyze data and derive actionable insights.
  • Creative thinker with a keen eye for detail and aesthetics.
  • Able to work independently and manage multiple tasks effectively.
  • Experience growing organic Instagram engagement and followers in the travel trade is preferred.
  • Hands-on experience using AI tools for marketing is preferred.

Job Types: Full-time, Permanent

Pay: ₹10, ₹34,164.40 per month

Work Location: In person

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