Brand Marketing Internship

2 weeks ago

mumbai, India The Souled Store Full time
About Us
The Souled Store is a homegrown youth casual-wear brand started in 2013. We are one of India’s largest online merchandising platforms with licenses like Disney, Warner Bros., WWE, IPL, Viacom18 to name a few. Apart from selling products with themed designs such as superheroes, movies, TV shows, and cartoons, the brand also is at the forefront of the latest youth style and fashion trends. In addition to core men and women wear apparel categories, we are also in the process of expanding to new categories and introducing new product lines in the existing categories like activewear, supima products, innerwear, personal care products like perfumes and very recently launched footwear and kidswear.
Although we are primarily an online brand, we’ve expanded in the offline retail space as well and have 16 offline stores with plans for expansion pan India.
The Souled Store was born out of the idea of loving what you do, from the soul. We believe that people do their best work when they love what they do. There are too many Monday mornings and you can’t go dreading every single one of them. Over the years, we have built a strong team of like-minded people that work smart, own their work, and think like leaders. If you identify with what we do and are interested in being a part of an aggressively growing brand, we would love to have you on board.
Responsibilities
Work across various brand marketing verticals like events, influencers, and social media marketing
Coordinate with multiple stakeholders across marketing campaigns and monitor execution end to end
Develop creative ideas & execute them for partner franchises (like Disney, IPL, Marvel, and DC)
Translate brand elements into plans and go-to-market strategies
Devise innovative growth strategies
Manage pages across social media platforms, creating engaging content, ideation & planning the social media calendar
Work on scouting and building relationships with Influencers, managing operations, and creating influencer marketing campaigns
Work on associating with other brands for strategic brand collaborations and negotiating for barter deals
Work on coordinating with the marketing team, designers, operations, and retail team, for end-to-end execution
Work on ideating content strategies for campaigns
Work on amplification campaigns for retail stores and new store launches
Education and Experience:
Only those candidates can apply who:
1. are available for full time (in-office) internship
2. can start the internship between 17th June'24 and 16th September'24
3. are available for duration of 3 months
4. have relevant skills and interests
Note : Our hiring team will review your application and should we find your background to be a fit for this role, we will be in touch . If you don't get a response from our team within seven days, please know that your profile may not be a match for our current requirements. However, we appreciate your interest and encourage you to explore future opportunities with us :)

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