J Digitals | Campaign Specialist | india

5 days ago


Delhi, India J Digitals Full time
Company DescriptionJ Digitals is a rapidly growing digital marketing firm based in Chennai. We specialize in integrated digital marketing consulting, services, and training. Our focus is on delivering high-quality services to clients while maintaining cost-effectiveness. We continuously update and upgrade elements of the virtual marketing ecosystem to drive business success across different geographies. Visit our website to learn more about us.

Role DescriptionThis is a full-time on-site role for a Campaign Specialist at J Digitals in Chennai. The Campaign Specialist will be responsible for managing campaigns, coordinating communication efforts, utilizing analytical skills for optimization, and overseeing project management tasks on a day-to-day basis.

Responsibility:

Setting up, managing, and optimizing multi-language advertising campaigns on various social media platforms (Facebook, Instagram, LinkedIn, etc.)Developing targeting strategies for different audiences across regionsOptimizing campaigns to achieve key performance metrics (CPC, CTR, ROAS) and continuously improving resultsCollaborating with content and creative teams to create relevant ad materials in different languagesConducting audience research to identify segments, interests, and behaviors for more accurate targetingMonitoring campaign performance, identifying optimization opportunities, and making data-driven adjustmentsPreparing campaign performance reports, analyzing insights, and developing recommendations for further improvementsKeeping up-to-date with the latest trends and updates in social media advertising

Requirements

At least 3 years of experience in targeted advertisingProven experience managing ad campaigns on multiple platforms (Facebook, Instagram, LinkedIn, etc.) in different languagesProficiency in English at B2 level or aboveStrong analytical skills to assess campaign results and implement optimizationsKnowledge of targeting strategies, A/B testing, and audience segmentation for multilingual campaignsFamiliarity with social media analytics tools (Facebook Ads Manager, Google Tag Manager, Google Analytics, etc.)Excellent communication skills and the ability to work well within a teamAbility to effectively manage advertising budgets and optimize costs



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