Senior PPC

Overview: The SeniorPPC role is a pivotal position within our organization responsiblefor leading and optimizing all aspects of our PPC campaigns. Thisrole plays a critical part in driving our digital marketing effortsincreasing brand visibility and maximizing ROI. The Senior PPC willcollaborate closely with the marketing team and other keystakeholders to ensure that our PPC strategies align with overallbusiness objectives.KeyResponsibilities:

• Develop execute andoptimize PPC campaigns across variousplatforms.
• Analyze campaign performance andmake datadriven decisions to enhanceROI.
• Conduct keyword research and ad copycreation to maximize campaigneffectiveness.
• Monitor and manage budgets bidsand expenses for all PPC initiatives.
• ImplementA/B testing and other optimization strategies to improve conversionrates.
• Stay updated on industry trends and bestpractices in PPC and digitalmarketing.
• Collaborate with the SEO team tointegrate PPC and organic searchstrategies.
• Report on key metrics and campaignperformance to stakeholders regularly.
• Identifyand implement new opportunities for growth and expansion within PPCchannels.
• Work closely with graphic designersand content creators to ensure cohesive messaging acrosscampaigns.
• Utilize Google Ads and otherrelevant platforms to achieve campaignobjectives.
• Ensure compliance with all relevantregulations and best practices.
• Managerelationships with thirdparty PPC vendors asnecessary.
• Contribute to overall digitalmarketing strategy and planning.
• Providementorship and support to PPC teammembers.

RequiredQualifications:

• Bachelors degree inMarketing Business or related field.
• Provenexperience in managing largescale PPCcampaigns.
• Demonstrated expertise in dataanalysis and interpretation.
• Indepth knowledgeof Google Ads and other PPC platforms.
• Strongunderstanding of SEO principles and their application inPPC.
• Ability to work with large sets of dataand draw actionable insights.
• Excellentcommunication and presentation skills.
• CurrentGoogle Ads certification ispreferred.
• Experience with bid management andkeyword research tools.
• Ability to thrive in afastpaced collaborative teamenvironment.
• Strong project management andorganizational skills.
• Understanding ofremarketing and audience segmentationstrategies.
• Proficiency in website analyticstools such as Google Analytics.
• Ability toadapt to evolving digital marketing technologies andmethodologies.
• Experience with ecommerce andlead generation PPC campaigns is aplus.

data analysis,seo,googleads,digital marketing,ppc,campaigns,data

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