Technical Marketing Manager

6 months ago

pune, India Accops Full time
Job Title: Technical Product Marketing Manager
The Technical Product Marketing Manager at Accops is pivotal in bridging technical innovations with market opportunities, crafting compelling marketing campaigns and materials. This role demands close collaboration with the engineering team to distill complex technical details into clear, marketable benefits, positioning Accops as a standout solution in the competitive landscape.
Qualifications:
A minimum of 7 years of experience in product marketing, with a focus on technical products in the technology sector.
Bachelor’s degree in Marketing, Business, Engineering, or related fields. Master’s degree or MBA preferred.
Demonstrated ability to communicate complex technical information in an accessible and engaging manner.
Experience with market research, competitive analysis, and strategic marketing planning.
Exceptional writing and verbal communication skills.
Proficient in the use of digital marketing tools, CRM, and marketing automation platforms.
Deep understanding of the technology market and current trends.
Travel Requirements:
Minimal to Moderate
Competencies:
Expertise in technical marketing, with the ability to translate technical features into compelling marketing messages.
Strategic thinking, with a knack for identifying market opportunities and competitive threats.
Proficiency in creating a wide range of marketing content that resonates with target audiences.
In-depth understanding of market dynamics and competitive analysis.
Strong collaboration and communication skills, essential for working with cross-functional teams.
Analytical ability to measure marketing campaign effectiveness and adapt strategies accordingly.
Key Responsibilities:
Work closely with the engineering team to understand technical product features and benefits, translating them into marketable content.
Lead the development and management of marketing campaigns that articulate the value proposition of Accops products.
Generate a variety of marketing materials, ensuring technical accuracy and market relevance.
Conduct thorough market and competitive research to inform marketing strategies and content.
Collaborate with sales and product teams to align marketing strategies with sales objectives and product insights.
Analyze marketing campaign performance, leveraging data to optimize future marketing initiatives.
Expected Outcomes:
Development and execution of marketing campaigns that effectively highlight the technical strengths and value proposition of Accops products.
Creation of technically accurate and engaging marketing content, including engineering blogs, whitepapers, and case studies, that aligns with our strategic goals.
Identification of market opportunities and competitive insights to strategically position Accops.
Enhanced collaboration between marketing and engineering teams, ensuring accurate and effective marketing messages.
Work with respective marketing teams towards Increased brand visibility and demand generation through targeted marketing efforts, focused on engineering dominance.
Accops empowers modern enterprises with agility, flexibility, and affordability by providing secure and instant remote access to business applications from any device and network. Founded in October 2012, Accops is headquartered in Pune, India, and is known for its nimble and customizable approach, offering faster response times to dynamic environments.
We are a rapidly growing IT product company with a flat organizational structure and flexible work environment. We enable enterprises to adopt 'work from anywhere' and by joining us, you get to work on hypergrowth technologies, like virtualization, cloud computing and network security.
Accops is an equal opportunity employer committed to building a culture where all employees are valued, respected and opinions count. We encourage applications from all suitably qualified persons irrespective of, but not limited to, their gender or genetic information, sexual orientation, ethnicity, religion, social status, medical care leave requirements, political affiliation, people with disabilities, color, national origin, veteran status, etc. We consider all applications based on merit and suitability to the role.

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