Marketing Analyst

3 weeks ago


bangalore, India Corporate Resources Full time
Job Description
  • Analyze sales funnels and customer intent.
  • Perform valid and reliable market research SWOT analysis.
  • Utilize online market research and catalog findings to databases.
  • Devise and evaluate methods for collecting data (Surveys, Questionnaires, Opinion Polls).
  • Interpret data, formulate reports, and make recommendations.
  • Gather and analyze statistical data using modern and traditional methods to collect it.
  • Design specific research methods such as questionnaires
  • Remain fully informed on market trends and implement best practices.
  • Measure the ROI of online and offline advertising campaigns.
  • Report on marketing KPIs like leads, conversion rates, website traffic, and social media engagement.
  • Track email campaign metrics (delivery, open, click-through rates)
  • Monitor budget distribution and performance of paid ad campaigns.
  • Conduct competitive research and analyze benchmarking data.
  • Recommend website and campaign optimizations.
  • Work closely with sales and marketing teams to identify opportunities and define an execution plan with metrics.
  • Industry
  • FMCG / Foods / Beverage
  • Functional Area
  • IT Software - Application Programming, Maintenance
  • Job Role
  • Software Developer
  • Job Type
  • Permanent
Qualification
  • UG Qualification
  • B.Tech/B.E - Computers
  • PG Qualification
  • Any Post Graduate - Any Specialization
  • Doctorate
  • Doctorate Not Required - None
Desired Candidate Profile Please refer to the Job description above
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