Senior Executive

2 weeks ago

Delhi, India Expanse Digital Full time

Senior Executive – Performance MarketingLocation: Mumbai, IndiaWork Model: Hybrid (2 to 3 days in office per week)Experience: 2 to 4 years in Meta and Google Ads managementAbout Expanse DigitalAt Expanse Digital, we do not just run ads. We build growth systems that sell.With more than $32.4 million in client revenue, 6+ average ROAS and clients across 20+ countries, we are one of India’s Top 100 Startups transforming how performance marketing is done.From Meta and Google Ads to AI-led SEO, Web CRO and Quick Commerce, we partner with brands that want to scale fast and profitably.If you think in numbers, live in dashboards, and believe in creativity backed by data, you will fit right in.Role OverviewWe are looking for a Senior Executive – Performance Marketing who lives and breathes performance.You should have proven experience in scaling Meta and Google Ads, strategizing funnels that convert, and allocating budgets with precision.You will directly manage high-performing campaigns across India, UAE, US and other international markets while collaborating with the creative, tech, and CRO teams to deliver measurable growth.What You Will Do Plan, execute, and scale Meta and Google Ads campaigns with precisionManage monthly ad budgets ranging between ₹10 lakhs to ₹50 lakhs or more while optimizing for ROAS and CACAnalyze campaign data to identify growth opportunities and optimization leversCreate and test funnel strategies across multiple brands and nichesWork closely with the design and content teams to develop ad creatives that convertUse automation and AI tools to improve bidding, targeting, and reporting efficiencyBuild and maintain detailed dashboards and performance reports for clientsStay updated on platform trends, algorithm changes, and ad tech innovationsWhat You Will Need 2 to 4 years of hands-on experience managing and scaling Meta and Google AdsProven track record of achieving 3x or higher ROAS in performance-driven environmentsStrong analytical mindset with expertise in Google Analytics, Ads Manager, and Data StudioAbility to manage large ad budgets and multiple accounts simultaneouslyDeep understanding of eCommerce and D2C funnels, audience segmentation and A/B testingExperience in managing international campaigns, especially in UAE or GCC marketsExcellent communication and presentation skillsCuriosity, problem-solving ability and a drive to outperformWhy Join Expanse Digital Performance-Led Culture: Work with a team that consistently delivers 6+ ROAS across 200 plus brandsTop 100 Startup Legacy: Be part of one of India’s most innovative performance marketing agenciesCross-Border Exposure: Manage campaigns across India, UAE, Europe, and the USAutonomous Environment: You own your campaigns, and we trust your decisionsCareer Growth: Direct mentorship from leadership with proven scaling frameworksCreative Meets Analytical: A place where storytelling and data combine to drive conversions

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