PPC Team Lead

2 weeks ago

Noida, Uttar Pradesh, India Graygraph Technologies Pvt Ltd Full time

Experience Required : 4–6 years (minimum 2 years in a team lead role preferred )

We are seeking a highly skilled and strategic PPC Team Lead with hands-on experience in managing and optimizing Google Ads, Amazon Ads, and Meta Ads campaigns. The ideal candidate should have prior experience working in a Digital Marketing or SEO agency, handling multiple client accounts across diverse industries. You will be responsible for leading a team of PPC specialists, driving paid media strategy, and delivering measurable results for our clients.

Key Responsibilities:

  • Develop, execute, and optimize PPC strategies across Google, Amazon, and Meta (Facebook/Instagram) platforms.
  • Lead a team of PPC specialists, oversee campaign performance, and ensure the timely execution of deliverables.
  • Manage a portfolio of multiple clients, ensuring KPIs are met across different verticals.
  • Collaborate with SEO, content, and design teams to align paid media efforts with overall marketing strategies.
  • Perform in-depth keyword research, audience targeting, and A/B testing to improve ad performance.
  • Analyze performance metrics using Google Analytics, Google Ads, Meta Business Manager, and Amazon Campaign Manager.
  • Prepare performance reports and insights for internal review and client presentation.
  • Stay updated with industry trends, platform changes, and best practices to ensure innovative strategies.

Requirements:

  • 4–6 years of experience in PPC campaign management.
  • Proven expertise in Google Ads (Search, Display, YouTube), Meta Ads (Facebook/Instagram), and Amazon Ads.
  • Experience working in a digital marketing or SEO agency with multi-client management.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.

Job Summary:

  • Familiarity with tracking tools such as Google Tag Manager, Google Analytics, and conversion APIs.
  • Strong communication and client-facing skills.
  • Ability to lead and mentor a team, manage workloads, and deliver under tight deadlines.

Preferred Qualifications:

  • Google Ads and Meta Blueprint certifications.
  • Experience with SA360, SEMrush, Ahrefs, or similar tools.
  • Experience in eCommerce and lead generation campaigns.

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