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Copywriter

4 months ago

ahmedabad, India Litmus Branding Full time

Copy & Content Strategy


Developing compelling content strategies & creative concepts for a myraid of print & digital projects such as, but not limited to, brand story telling, brand positioning, marketing collaterals, scripts, jingles, events, social media, blogs, articles & websites.Identifying, documenting, and articulating the the right content strategy for each brand based on critical factors


-Target audience and perceptions.

-Nature of Business: B2C, B2B, B2Ch, D2C.

-Brand Value Proposition

-Unique selling proposition

-Brand Positioning

-Brand Values, Tone & Personality.

-Nature of the asset, marketing collateral, or channel the content is going to be used for.


Ensuring the right balance of creative & functional value in each copy, message or content developed for various brands


Client & Team Liaisons

Engaging with clients to understand their brand objectives, preferences, and target audience insights, and translating them into actionable copywriting strategiesCollaborating with design teams to ensure synergy between visual and verbal elements of brand communicationCoordinating copywriting deliverables and timelines to meet project deadlines and client expectations


Pitches, Awards & Presentations Development

Development of presentations for new strategies, upsell/cross sell objectives for pitches or existing clients.Development of presentations for research & analysis done for particular project or project objectives.Research & setting up opportunities for Awards.


Reporting & Management

Daily, weekly and monthly reporting to Copy Head/ Hods on multiple factors such as, but not limited toReview as per role task documentCurrent & Upcoming deliverables & deadlinesCompleted deliverablesChallenges, Missed Deadlines & Client feedback/complaintsUnderstand, & protect the agency's brand values at every level.


Continuous Learning and Improvement

Staying abreast of industry trends, consumer behavior shifts, and emerging technologies to inform and enhance copywriting strategies and approachesSeeking opportunities for professional development and skill enhancement to continually refine and elevate copywriting capabilities.