Sr. Digital Marketing Specialist

3 weeks ago

Hyderabad, India IACE - Indian Academy Of Competitive Exams Full time
Position: Senior Digital Marketing SpecialistCompany: IACE (

Indian Academy Of Competitive Exams

)Location: HyderbadAbout Us:IACE is dedicated to empowering individuals to achieve their career and educational goals. in Govt Sectors. As a prominent institute with a commitment to quality learning and growth, we're looking for a skilled

Senior Digital Marketing Specialist

to lead and drive our digital marketing initiatives. If you're passionate about digital strategy, SEO, social media, and impactful campaigns, this role is perfect for you.Responsibilities:Develop and Execute Campaigns : Plan, implement, and optimize digital marketing campaigns to drive brand awareness, engagement, and conversions across multiple channels.SEO & Content Strategy : Oversee SEO and content development to increase organic visibility and improve search engine rankings.Data-Driven Analysis : Monitor performance metrics, analyze campaign effectiveness, and provide data-driven recommendations to improve strategy.Social Media Management : Manage IACE’s social media channels, creating engaging content and fostering community engagement.PPC and Paid Media : Develop and manage paid digital advertising, including PPC, retargeting, and display ads, with a focus on ROI.Email Marketing : Oversee email marketing efforts, crafting effective newsletters and promotional emails to engage target audiences.Cross-Functional Collaboration : Work closely with other departments to ensure marketing efforts align with broader company goals and brand voice.Qualifications:Bachelor’s degree in Marketing, Business, Communications, or a related field.5+ years of experience in digital marketing, with proven expertise in SEO, social media, and PPC.Strong understanding of Google Analytics, Google Ads, and other relevant digital marketing tools.Excellent communication and analytical skills, with a results-oriented mindset.Experience managing budgets and reporting on campaign performance.Ability to adapt quickly to changing digital landscapes and stay updated on industry trends.Why Join Us?Opportunity to make a significant impact on a well-regarded institution in the education industry.Collaborative work environment with a commitment to professional growth.Competitive salary and benefits package.How to Apply:Interested candidates can apply by sending a resume and cover letter to

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