Associate Director, Personalization

2 weeks ago

Delhi, India Bounteous Full time
Bounteous*Accolite is leading the charge in dynamic digital experiences and is looking for the right team members to drive those results. In our ever-changing, fast-paced digital world, our approach helps brands envision, harness, and enable their online and mobile presence.We are looking for an

Associate Director of Personalization

to create big-picture digital solutions and deliver transformational brand experiences. This person will work within our Marketing Services team and will be responsible for assisting our Personalization Director with achieving channel goals and growth. If you are passionate about collaborating with curious minds as help solution complex problems then we want to hear from youRoles and Responsibilities

Mature and expand the adoption of testing and personalization projects at Bounteous along with the supporting technologyDemonstrate a proven track record in developing testing and personalization strategies aligned with client business objectivesDevelop comprehensive project plans detailing tasks, milestones, timelines, deliverables, dependencies, and ownershipEvaluate campaign effectiveness through report generation, insights provision, next-step delineation, and iterative testing plan refinement.Drive accelerated activation of test and personalization strategies, ensuring ROI on CRO investment for clientsOptimize testing and personalization through robust audience segmentation strategiesProvide consulting and roadmap for website optimization and customized experience strategies to clientsCollaborate with UX/UI teams to build user journeys and finalize content for personalization or A/B testingMaintain thorough documentation of testing and personalization processes, continually seeking areas for optimization.Lead a team of Personalization Specialists to execute upon multiple personalization client projectsEnsure growth and top performance of assigned accountsOversee the configuration, administration and operation of CRO platforms to support multi-channel campaignsAssess and audit the current state of CRO platform configuration and make recommendations for improvementServe as senior subject matter expert and advisor for channel team members during business development pursuits

Preferred Qualifications

5+ years of related experience in Product Management and Testing and Personalization with a proven track record of driving customer experience improvementsBachelor's degree in Marketing, Computer Science, Information Technology or a related field requiredAgency experience preferred but not requiredSolid understanding of digital marketing & data reportingBasic understanding of HTML and CSSBasic JavaScript skillsPassion for the digital domain and use of technology to solve business problemsAbility to learn new technologies at high level to identify use opportunitiesPrevious work with CDPs, marketing automation, and omni-channel campaign management platformsExperience with tag management systems and data layersExperience working with Adobe Target, Optimizely, Adobe Analytics and/or Google AnalyticsWeb development experienceUnderstanding of database management and APIsBe self-motivated, responsive, professional, and dedicated to customer successPossess an innovative, problem-solving, and solutions-oriented mindsetExceptional organizational, presentation, and communication skills – both verbal and writtenFluent in English language and is able to lead client meetings and conversations

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