Marketing Automation Specialist

3 weeks ago

india PressOne Africa Full time
Job Description

About the Company and Role:

PressOne Africa is the simplest way for entrepreneurs to get a phone number for their business. We offer a phone system that helps any business see all phone calls across their sales and support team. Founded in 2021, we're a fast-growing startup based in Lagos, and a Techstars portfolio company.

This role is vital to converting interest into action You'll design and implement automated marketing systems that nurture leads and guide them towards becoming paying customers. We're seeking a results-driven Marketing Automation Specialist who thrives in a fast-paced startup environment.

To Carry Out Your Role…

  • Select and set up a marketing automation platform that fits our needs.
  • Design and build automated email nurture sequences tailored to different stages of the customer journey.
  • Experiment with A/B testing on subject lines, content, and offers to optimise conversion rates.
  • Collaborate with sales teams to ensure seamless handoff of qualified leads.
  • Track and analyse key marketing automation metrics, providing actionable insights.

The Ideal Candidate

  • A skilled marketing automation enthusiast with proven experience (minimum 2 years) in designing and managing nurture campaigns.
  • You're a strong communicator with a knack for persuasive email copywriting.
  • You possess analytical skills and a data-driven approach to marketing optimisation.
  • You're proficient with marketing automation tools (Zoho CRM is a plus.).

Your Key Responsibilities

  • Nurture Flow Design: Create targeted email sequences that address different lead segments based on their needs and interests.
  • Automation Setup: Implement email triggers, segmentation rules, and workflows within our chosen marketing automation platform.
  • Copywriting: Write compelling subject lines, body copy, and calls to action that drive engagement and conversions.
  • A/B Testing: Experiment with different subject lines, content, and offers to optimise open and click rates.
  • Lead Handoff Collaboration Work with sales to ensure a seamless transition and timely follow-up.
  • Reporting & Analysis: Track and analyse key metrics (open rates, clicks, conversions). Generate insights to improve performance.

Requirements

What You Should Have

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 4+ years of proven experience in marketing automation.
  • Analytical mindset with the ability to interpret data and optimise processes.
  • Excellent copywriting skills and a strong understanding of email marketing best practices.
  • Proficiency in Zoho CRM Marketing Automation a plus.


Your Importance as a Marketing Automation Specialist

You'll transform how we nurture leads Your work will automate customer relationships, resulting in higher conversion rates and increased sales. This role is essential for scaling our marketing efforts and efficiently driving business growth. Join us and streamline our sales and marketing processes


Benefits

Benefits in This Role

  • Directly impact PressOne Africa's sales growth by building an efficient sales funnel.
  • Be part of a passionate and growing company at the forefront of business communications in Africa.
  • Work in a collaborative environment and expand your marketing automation skills.
  • Competitive salary and benefits package.

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