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Marketing Operations Associate
4 months ago
Games24x7 is India’s leading and most valuable multi-gaming unicorn. We’re a full-stack gaming company, offering awesome game playing experiences to over 100 million players through our products - RummyCircle, India’s first and largest online rummy platform, My11Circle, the country’s fastest growing fantasy sports platform
A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two New York University trained economists Bhavin Pandya, and Trivikraman Thampy met at the computer lab and discovered their shared passion for online games. We’ve always been a technology company at heart, and over the last decade and a half, we’ve built the organisation on a strong foundation of ‘the science of gaming’, leveraging behavioural science, artificial intelligence, and machine learning to provide immersive and hyper-personalised gaming experiences to each of our players.
Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar Investment Advisors, Games24x7 is leading the charge in India’s gaming revolution, constantly innovating and offering novel entertainment to players
Our 800+ passionate teammates create their magic from our offices in Mumbai, Bengaluru, New Delhi, Miami, and Philadelphia.
For more information and career opportunities you may visit of Role
Role: Marketing Operations Associate
Position/Role Description:
Marketing Operations Associate works with the Marketing team, supporting various existing marketing campaigns and helping in launching new ones. This role will offer immense insights and learning in the online entertainment space and skill gaming industry in India. You will learn and implement innovative marketing strategies and use the most cutting-edge marketing tools to implement various campaigns. This involves working closely with the Associate Marketing Manager (AMM) and managing the marketing operations of SMS Marketing, Email Marketing, Facebook and in-house campaign management tools. Coordination with the creative team and business operations team is also an integral part of the role.
General Accountabilities/Job Responsibilities
Requirement gathering – interacting with the internal stakeholders to understand all the requirements from the proposal stage till taking the campaigns live.
For in-house campaigns, all the operational work for taking the campaign live or updating the campaign & sending out related communications to be managed. The task here is inclusive of coordinating with the creative team to get the final designs, getting them uploaded, designing & executing a process to identify key performance indicators and to track them. Working with the Business Intelligence team in getting these key performance indicators captured & scheduling reports for further analysis
Coordinating with the internal teams- Creative design, Developers, Business Intelligence, Legal etc to ensure that all the identified requirements are met.
Estimating the time required and meeting the timelines in the process.
Proof-reading all communication elements
Regular monitoring of standard contests on the platform and optimizing them as per external environment
Maintaining a record of all the payments made in the marketing campaigns, getting it approved and cleared from the finance department
Liaising with the Business Intelligence team to ensure that all the marketing campaigns related data is recorded at our end.
Reports of new or existing marketing campaigns covering all the metrics to be maintained
Job Specifications
(E - Expected) (D – Desirable)
E – MBA/PGDM from a well reputed college and a hunger for learning and implementing marketing.
E - Excellent communication (verbal and written)
D – Internship/Work experience in marketing operations (preferably online)
D - Knowledge of SQL, Excel, Tableau or Databricks
Note:
This position is exclusively for the fresher's from the batch of 2023 or 2024.
Job Location: Bengaluru
* Games24x7 is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law *
