Media Buyer

4 weeks ago

India Insane Labs Full time

Role Overview

Insane Marketers is looking for a Media Buyer with hands-on experience running Facebook, Instagram, Google, and YouTube conversion ads. The ideal candidate is a self starter and loves to work in a fast paced environment. This role is responsible for scaling lead generation and direct purchase campaigns, owning the daily execution, optimisation, and reporting. A critical eye for detail and a love for daily data analysis is a must.

What will your day look like?

1. Planning, executing, and optimising conversion campaigns across Facebook and Google properties.

2. Continuously monitoring campaign performance and implementing optimizations to maximize scale, ensuring that KPIs and objectives are met both short and long term.

3. Managing and distributing budgets effectively to consistently meet client expectations

4. Compile and analyse daily data in Sheets to find insights on what's working and what's not working

5. Identifying multiple buyer personas and conducting audience research based on these personas

6. Analyzing drops in performance, finding the root cause of these drops, and coming up with all the possible solutions to solve the problem

7. Realizing patterns from daily data and finding opportunities to further improve campaign performance, i.e., increase scale and decrease CPAs and CPLs

8. Ideate and regularly test new ad copies, creatives, audiences and campaigns

9. Work closely with content, creative and web development teams to ensure impeccable ad copies, ad video scripts, landing pages by relaying clear requirements that are data-driven

What do we look for in an ideal candidate?

1. 6 months of experience running conversion campaigns across Facebook, Instagram, Google and YouTube at six or seven figure budgets

2. Excellent prioritization and project management skills

3. Access to a stable and fast internet connection

Skills and personal qualities you MUST have:

1. You have next-level Analytical Skills combined with a love for analysing raw data - and to be able to convert the raw data into actionable insights

2. You are a self-starter with a go-getter attitude

3. You are a great trouble-shooter, with the drive to resolve new problems on your own

4. You are resourceful and creative, able to ideate or recognize potential media buying opportunities.

5. You have great written and spoken communication skills

6. You are a team player, but able to work on your own when necessary

7. You are proactive instead of reactive, and like to respond over any communication channel on time

8. You are always available for calls and maintain punctuality

Work Model & Perks

  • Hybrid work model : flexibility to work from home & office.
  • Health Insurance
  • Gym Membership

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