Digital Marketing Specialist

3 weeks ago

Ernakulam, India Alchemy Innovative Business Solutions Full time

Experience
: 3+ years in digital marketing, with strong focus on paid ads + social media management

About Alchemy
Alchemy is a performance marketing agency trusted by 500+ brands. We've managed over ₹50 crore in ad spend and built 600+ websites. Our core is performance—driving measurable growth through paid campaigns, SEO, and social media.

We're adding a Digital Marketing Specialist to strengthen both campaign management and social media execution.

What You'll Do
Performance Marketing

  • Plan, launch, and optimize Google Ads, Meta Ads, and LinkedIn Ads
  • Manage budgets, A/B tests, and retargeting to hit CPL, CAC, ROAS, and conversion goals
  • Build reports and dashboards with Zoho CRM, Google Analytics, Looker Studio

Social Media Management

  • Create and execute monthly content calendars for Facebook, Instagram, LinkedIn, and GMB
  • Coordinate with designers and copywriters to deliver high-quality posts, reels, carousels, and stories
  • Monitor engagement, respond to comments/messages, and track growth metrics
  • Run social-first campaigns (contests, polls, influencer tie-ins) to boost organic reach

General

  • Research competitors, industry trends, and platform updates
  • Align with content and dev teams to improve funnels and landing pages
  • Experiment with automation tools (Zapier, n8n, etc.) for efficiency

What You Bring

  • 3–5 years of experience in performance marketing + social media management
  • Proven track record in Google & Meta Ads (LinkedIn Ads is a plus)
  • Experience managing multi-brand social accounts (posting, scheduling, community management)
  • Strong grasp of SEO basics, keyword research, and content alignment

  • Data-driven mindset—comfortable optimizing to hard numbers, not vanity metrics
    - Agency experience preferred
    Bonus Points

  • Familiarity with video content workflows (briefing, editing inputs, posting)

  • Hands-on experience with CRM tools like Zoho
  • Ability to draft sharp ad copies and social captions

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