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Digital Marketing Specialist( Industry-Education)

4 months ago

Pune, India edept Full time
Job description

Job Title: Digital Marketing SpecialistIndustry :Higher EducationEmployment Type: Full-time-HybridJob Location: Pune / Mumbai/ Bangalore

Role Overview: Join our dynamic team as a Digital Marketing Specialist, playing a central role in driving lead acquisition and managing various performance channels. We are seeking an individual with a keen understanding of lead generation, hands-on experience with CRM systems (preferably Zoho), and a proven track record in SEO, performance management, email management, affiliate channel management, influencer coordination, and strategic database procurement.

Responsibilities:1. Lead Acquisition:Strategize, execute, and optimize lead acquisition campaigns to meet businessobjectives.Utilize hands-on experience with Zoho or other CRM systems to ensure seamless lead management.2. SEO Collaboration:Collaborate with external agencies to optimize website content for search engines.Implement SEO strategies to improve organic search visibility and drive relevant traffic.3. Performance Management:Work closely with performance marketing agencies to achieve KPIs and maximize ROI.Analyze campaign data to make data-driven decisions and implement improvements.4. Affiliate Channel Management:Manage relationships with affiliate partners or agencies to expand and optimize theaffiliate marketing channel.Collaborate on the development and execution of affiliate marketing strategies.5. Influencer Management:Coordinate with influencer marketing agencies to identify, engage, and manageinfluencers.Develop and execute influencer marketing campaigns aligned with brand objectives.6. Database Procurement:Work closely with the sales team to understand lead requirements.Strategically purchase databases to supplement lead acquisition efforts, ensuring quality and relevance.7. CRM System Management:Oversee the day-to-day operations and administration of the CRM system.Ensure data integrity, cleanliness, and accuracy within the CRM database.Implement best practices for data entry, usage, and maintenance.8. Email Campaign Management:Develop, execute, and optimize email campaigns to engage and nurture leads.Collaborate with the marketing team to create compelling email content.Monitor email deliverability and open rates, making data-driven adjustments.9. Marketing Campaigns on CRM:Leverage the CRM system for targeted marketing campaigns.Work closely with the marketing team to align CRM strategies with overall marketinggoals.Implement tracking mechanisms to measure the effectiveness of marketing campaigns.10. Lead Management:Oversee the lead management process from acquisition to conversion.Collaborate with sales teams to ensure seamless lead handoff and tracking.Implement lead scoring mechanisms to prioritize high-value leads.11. Database Management:Maintain and grow the CRM database, ensuring it aligns with business needs.Regularly update and cleanse the database to enhance its accuracy.Strategically procure additional data to supplement lead and customer information.

Qualifications:

2-3 years of proven experience in lead acquisition with a strong understanding of CRM systems, preferably Zoho.Demonstrated success in SEO strategy and implementation.Experience in performance management, including analyzing data and optimizingcampaigns.Proficiency in affiliate channel management with a track record of successfulpartnerships.Familiarity with influencer marketing and experience collaborating with influenceragencies.Strategic mindset in procuring databases tailored to sales team requirements.Demonstrated success in planning and executing effective email & marketingcampaigns.