Copywriter

2 weeks ago

gurugram, India TrueBlue Advisory (TBA) Full time

About us


TrueBlue Advisory is a talent branding company specializing in creating an appealing employer brand for organizations. Globally, TBA is amongst the top 10 talent branding companies. In India, we're the only consulting house offering holistic branding solutions across a range of industries.


We don't tell our clients what to do; we partner with them to do it for them, creating branding personas and client-specific content, choosing appropriate communication channels, and tracking online and offline effectiveness. This means on an average workday, we strategize, create content relevant to the client, work across digital and non-digital platforms, educate and influence our clients, track trends and provide metrics to demonstrate impact.


Founded in 2018, TBA has worked with some of the leading industry players, including India's largest ecommerce players, retail giants, technology service providers, and start-ups across APAC within a short period, and is extending its client list across industries and geographies.


Talent branding is the new buzzword and needs agile, smart thinkers who don't operate in narrow silos but end-to-end execution. TBA is a pioneer in the business of talent branding, offering a space to experiment, learn and grow.



TrueBlue Advisory fitment


While skills are important, we seek someone with the right attitude. You would be a good fit at TBA if you :


-Come with a hybrid skill set and are interested in working with 'difficult' projects - we love a challenge


-Are curious and ask the 'why', understanding nuances of each industry to create solutions and putting client


requirements first - thinking cap always on


-Aren't afraid to take ownership - we like getting our hands dirty


-Are empathetic, fun, and can gel with people with diverse backgrounds and opinions while being respectful.



Role: Copywriter


-You will have a proven track record as a copywriter, with a deep understanding of how copy helps clients achieve their aims and the ability to generate appropriate copy for every brief.


-Comfortable and confident in your writing, you will be one of the leading figures in the creative team, always ready to rise to any challenging brief with a keen eye for detail and a drive to deliver the sharpest, most dazzling copy.


-This role requires complete self-assurance, as you will be in charge of influencing the target audience by delivering a clear message and displaying the initiative to seek out new trends and incorporate them into campaigns effectively.


-A keen team player, you will be expected to work alongside the art directors, developers, and designers. You would ideally be a self-sufficient multi-tasker, full of original approaches and innovative ideas.



Responsibilities


-Demonstrate strong capabilities of understanding client briefs/brand requirements and deliver high-quality content that adheres to the brand's tone of voice


-Develop creative strategies that are forward-thinking and in line with current media trends


-Spontaneously conceptualizing, ideating, and writing content and copy for digital campaigns, websites, emailers, banners, social media posts, and video scripts


-Content creation that aligns with a central theme, concept, and visual identity


-Create and develop strategically-rooted ideas and brand stories


-Familiarity with new digital content formats and the latest trends will be a plus


-Work closely and coordinate with the creative team


-Ensuring all the deliverables meet the desired requirements and are delivered within the deadlines


-Apply critical thinking and problem-solving skills to clients' problems



Requirements


-Bachelor's degree in marketing or an equivalent field is required.


-4-6 years' experience in copywriting or related communications experience required.


-Must have proficient experience in Microsoft Suite


-Strong attention to detail


-Must have excellent verbal and written communication skills


-Ability to manage multiple projects and deadlines concurrently


-Ability to judge creative concepts and copy and clearly communicate creative direction to others


-Must be able to travel occasionally


-Experience working in a fast-paced, productive atmosphere


-A good sense of humor


Job Location : Gurugram(Looking for Delhi based candidates)


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