Influencer Marketing Executive

5 days ago

Bengaluru, India Divo Full time
Location: Bangalore
Experience: Minimum 2 years in Influencer Marketing or Digital Marketing
Professional Summary:
Dynamic and results-oriented Influencer Executive with minimum 2 years of hands-on experience in executing influencer marketing campaigns, with a strong focus on YouTube & Instagram. Demonstrated ability to support campaign execution, build creator relationships, and contribute to team objectives. Skilled in creator outreach, campaign coordination, and performance tracking while working closely with senior team members to deliver impactful brand collaborations.
Core Competencies:
- YouTube & Instagram Campaign Execution
- Creator Outreach & Relationship Building
- Campaign Coordination & Support
- Performance Monitoring & Basic Reporting
- Influencer Platform Management
- Content Brief Creation & Communication
- English Communication (Fluent) + any Indian language
Key Responsibilities:
- Support end-to-end influencer campaign execution for brands across entertainment, lifestyle, tech, and other verticals under senior team guidance
- Conduct creator outreach and initial communication, including identifying potential influencers, sending collaboration proposals, and maintaining creator databases
- Assist in campaign briefing and coordination with creators, ensuring clear communication of brand requirements and deliverables
- Monitor campaign timelines and follow up with creators to ensure timely content delivery and compliance with brand guidelines
- Track and compile basic performance metrics from YouTube and Instagram analytics to support campaign reporting
- Maintain organized records of creator contacts, campaign details, and performance data using project management tools
- Support client communication by preparing status updates, creator lists, and campaign progress reports
- Assist in identifying trending creators and emerging platforms for potential brand partnerships
- Coordinate with internal teams including creative, account management, and operations to ensure smooth campaign execution
- Help ensure legal compliance by tracking disclosure requirements
Required Skills & Qualifications:
- Fluency in any one Indian langauge Hindi or Kannada or Tamil or Telugu or Malayalam (mandatory) and English — strong verbal and written communication skills
- 2 years of experience in influencer marketing
- Understanding of social media platforms, particularly YouTube and Instagram
- Basic knowledge of influencer marketing metrics and campaign performance tracking
- Strong organizational skills and attention to detail
- Ability to work collaboratively in a team environment while taking initiative on assigned tasks
- Proficiency in Google Workspace, Excel, and willingness to learn influencer marketing platforms
- Bachelor's degree in Marketing, Communications, or related field preferred
What We're Looking For:
- Someone eager to grow their career in influencer marketing with strong foundational experience
- A team player who can work independently on routine tasks while collaborating effectively with senior team members
- Strong interpersonal skills for building relationships with creators and supporting client communications
- Analytical mindset with ability to interpret basic campaign performance data
- Creative thinking and passion for social media trends and creator content

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