Team Leader – Digital Marketing

7 days ago

Ahmedabad, India ZealousWeb Full time

Job Responsibilities

  • Lead SEO strategy focused on GEO, AEO, and Voice Search by optimizing for Generative Search Experiences and AI-driven answer visibility.
  • Optimize website and content to appear in zero-click results, featured snippets, knowledge panels, and People Also Ask (PAA) sections.
  • Set KPIs and oversee the performance of Google Ads, Meta Ads, SEO traffic, and lead generation
  • Perform advanced keyword research, competitor gap analysis, and SERP opportunity identification.
  • Create and structure content to drive traffic from AI tools like ChatGPT, Perplexity, Claude, and other answer-based search platforms.
  • Guide the team to create optimized content aligned with user intent and AI-driven search algorithms.
  • Collaborate with the content, design, and development teams for seamless SEO implementation.
  • Ensure high-quality link-building and off-page strategies aligned with E-E-A-T and Google guidelines.
  • Plan, allocate, and track monthly deliverables while ensuring on-time and quality execution
  • Train and mentor SEO team members to adapt to AI-assisted workflows and tools.
  • Lead client calls, reporting meetings, and strategy discussions confidently and clearly.
  • Drive marketing strategies aligned with the client's business goals, across B2B and B2C domains
  • Innovate and test AI-generated content for SEO performance using tools like ChatGPT, Claude, Jasper, etc.
  • Ensure privacy, data protection, and NDA compliance while executing SEO under client label mandates.
  • Collaborate with Project Managers and Business Development to support pre-sales pitches with SEO strategy inputs.
  • Conduct value-add workshops and SEO trend briefings for partner agency clients as a white-labeled expert.

Technical Skills Required

  • Google Tools: GA4, GSC, GTM, Looker Studio, Microsoft Clarity, Hotjar
  • Advanced SEO Tools: Ahrefs, SEMrush, Screaming Frog, Moz
  • AI Tools: ChatGPT, Gemini, Perplexity, Copilot
  • Understanding of SEO implications in Webflow, Shopify, WordPress, Magento, and custom-coded platforms.
  • Core SEO Areas: On-Page SEO, Technical SEO, Local SEO, Off-Page SEO
  • Voice Search Optimization, GEO and AEO
  • Knowledge of project and task management tools like ClickUp, Notion, and Trello
  • Ability to execute Generative AI SEO, Voice Search Optimization, and YouTube SEO campaigns
  • Understanding of email marketing automation tools (Mailchimp, HubSpot, Klaviyo)

Non-Technical Skills Required

  • Proven team handling and leadership experience.
  • Strong client communication and presentation skills.
  • Self-starter with a proactive, problem-solving mindset.
  • Ownership and understanding of client business, industry, and audience.
  • Ability to train and mentor Digital marketing team on modern practices.
  • Strong documentation and process adherence.
  • Emotional intelligence and cultural sensitivity when managing offshore/onshore client communication.

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