Admissions and Marketing Manager at Group Level

3 weeks ago

hyderabad, India Snaphunt Full time

The Offer

  • Join a market leader within Education
  • Strong opportunities to progress your career

The Job

The Admissions & Marketing professional will be responsible for developing and implementing comprehensive strategies to drive admissions, enhance the visibility of the group of schools, and strengthen the brand presence.


Key Responsibilities:

  • Develop and implement an admissions strategy aligned with the goals of the school group by setting up enrollment targets, analysing admission trends, and creating plans to achieve desired results.
  • Monitor the admissions process and ensure a positive experience for prospective students and their families.
  • Develop and execute a comprehensive marketing plan to enhance the brand visibility of the school group.
  • Create and maintain a consistent and compelling brand image across all marketing channels by implementing effective advertising, public relations, and promotional campaigns.
  • Oversee the development of the school group's online presence, including the website and social media platforms, and implement online advertising, SEO, and other digital marketing initiatives.
  • Collaborate with the schools within the group to understand their unique strengths and offerings.
  • Customize marketing and admissions strategies to align with each school's characteristics.
  • Analyze demographic data and target markets to inform marketing strategies.
  • Plan and implement events related to admissions and marketing for each school, focusing on specific geographical areas in line with the marketing budget allocated by the management.
  • Provide analytics tools to track and analyze admissions and enrollment data.
  • Lead and manage the admissions team, providing guidance, training, and support.
  • Develop and manage budgets for admissions and marketing activities, ensure cost-effective utilization of resources and a positive return on investment.
  • Monitor expenditures and financial performance against set budgets.
  • Engage with parents and the community to understand their expectations and concerns.
  • Provide regular reports to the executive team and board on admissions and marketing performance.
  • Collaborate with other departments to align communication efforts.




The Profile

Qualifications:

  • Post Graduate in Marketing, Business Administration, or a related field.
  • Proven experience in admissions, marketing, or enrollment management, preferably in the education sector.
  • Strong leadership and strategic planning skills.
  • Excellent communication, interpersonal, and negotiation abilities.
  • Familiarity with digital marketing tools and trends
  • xperience: Minimum 10 years of relevant experience


Industry

  • Education Administration Programs

Employment Type

Full-time

The Employer

Our client is an Operations Platform creating integrated and holistic School ecosystems. Crimson is a Pan India, Brand Neutral, Mid-Market New Age Curriculum, School Operating Company managing schools on “Asset Light Model”.

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