Marketing Manager

2 days ago

Delhi, India Developer Studio Full time
Job Summary:

We are seeking an experienced and dynamic Marketing Manager to join our IT company. The ideal candidate will be responsible for developing, implementing, and executing strategic marketing plans to attract potential customers and retain existing ones. You will be working closely with our sales, product development, and customer support teams to create integrated marketing campaigns that drive our business goals.

Key Responsibilities:Strategic Planning:

Develop and implement comprehensive marketing strategies to increase brand awareness, generate leads, and drive sales.Market Research:

Conduct market research to identify trends, competitor offerings, and customer preferences. Use insights to guide marketing campaigns and product positioning.Campaign Management:

Plan and execute multi-channel marketing campaigns including email, social media, content marketing, PPC, SEO, and more.Content Creation:

Oversee the creation of marketing materials such as blog posts, case studies, whitepapers, and social media content.Brand Management:

Maintain and enhance the company’s brand identity. Ensure all marketing materials align with the brand guidelines.Analytics and Reporting:

Monitor and analyze the performance of marketing campaigns using various analytics tools. Prepare detailed reports and present findings to the executive team.Budget Management:

Manage the marketing budget, ensuring effective allocation of resources and optimizing the return on investment.Team Leadership:

Lead and mentor a team of marketing professionals. Foster a collaborative and innovative team environment.Collaboration:

Work closely with the sales team to align marketing strategies with sales goals. Collaborate with product development teams to ensure marketing messages align with product offerings.Customer Engagement:

Develop and implement strategies to enhance customer engagement and loyalty. Manage customer feedback and coordinate with support teams to improve customer satisfaction.Event Management:

Plan and coordinate company events, webinars, trade shows, and other promotional activities.Requirements:Education:

Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree or relevant certification is a plus.Experience:

Minimum of 5 years of experience in marketing, preferably within the IT industry. Proven track record of successful marketing campaigns and team leadership.Skills:Strong understanding of current online marketing concepts, strategies, and best practices.Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).Excellent communication, writing, and presentation skills.Strong analytical and problem-solving abilities.Ability to work under pressure and manage multiple projects simultaneously.Creative thinking and a results-oriented mindset.Technical Knowledge:

Familiarity with IT products and services, software development processes, and industry trends.Certifications:

Relevant certifications such as Google Analytics, Google AdWords, or HubSpot certifications are preferred.Benefits:Competitive salary and performance-based bonuses.Comprehensive health, dental, and vision insurance.Retirement savings plan with company match.Paid time off and flexible work hours.Professional development opportunities.Collaborative and innovative work environment.

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